What is digital marketing?

Digital marketing is a kind of promoting and supporting your start-up or business innovation through online websites like Twitter, Instagram, etc. Digital marketing has become a significant way of marketing now on these days. Digital marketing is one of the best ways to promote or advertise start-ups. Anyone with basic knowledge about the internet can use the way of digital marketing for their commercial start-ups. The word digital marketing is also known as Internet marketing, due to its nature of exploiting the internet for its marketing process.

Why digital marketing?

According to the commentary from Forbes, about 82% of people are sourcing online for their business initiatives. No matter the size of your business online marketing is one of the best methods to grow and accomplish your goals. Digital marketing is the best way to reach an immense number of consumers in a short period of instance. It is a cost-effective method and noticeable. Digital marketing helps to create a brand name through online websites, online channels, etc. Digital marketing or Internet marketing removes the barriers between the sellers and consumers, there is no need for a third person to sell or promote their start-ups.

Advantages of digital marketing:

Digital marketing aids businesses of all sizes by giving entry to mass marketing at a cheap price. Digital marketing comes with several confronts that should be known to a person who is approaching digital marketing for their start-ups. One of the major advantages of digital marketing is that a targeted client can be reached in a cost-effective way and a short period. Digital marketing gives exposure to your brand through online websites and channels, which is a sufficient way to grow your start-ups. It helps you focus on the required audience to increase efficiency. It is no surprise that more and more people are lavishing their time on online websites or channels to implement or research. It is way easier to set up the desired websites and advertisements online. Several digital agencies offer services to improve the social media presence and visibility of your brand. Digital marketing also provides a chance to monitor your progress.

Disadvantages of Digital Marketing:

 In the field of Digital marketing there also some downsides and tasks that should be aware by the person who is exploiting the internet for their marketing strategies. When it comes to digital marketing one of the biggest worries is about privacy or security. Whenever you open websites the algorithm drops cookies onto the system. This increases the chance of advertisements showing up in online searches. There is adblocking software available in the system that can block advertisements while online searching. The maintenance cost of the is high due to continuous evolvement of environment. There are also some threats when comes to online websites such as hacking and illegal activities.


Digital marketing is becoming an indispensable part of promoting brands and businesses online. The benefits are really hard to ignore. Despite the demerits, people prefer to pursue digital marketing. The Digital era has taken over and has made it significant to run along with the current trends of online promotions. Like the two sides of a coin, digital marketing has its benefits and shortcoming. It is important to use it to your benefit and make the most of it.


Written by Guest

download 1 2

How Do Entrepreneurs Think To Be In Top 1%?

downloadfile 2

Banking tech startup zeta 14th to join unicorn club this year