The UK’s advertising regulator recently announced a watershed ruling against Instagram influencers that use image-altering filters while being paid to promote beauty products. Britain’s Advertising Standards Authority (ASA) determined that social media adverts containing filters that could exaggerate the results of the product being marketed to the audience were misleading, and that brands and influencers found in breach of this ruling moving forward would be removed and see both parties reprimanded.
UK banned the use of filters on cosmetics product ads on Instagram
