Brooklyn-based purveryor of brazen, psych-tinged rock n’ roll and biker punk, Lord Sonny the Unifier, returns with his most brazen and raw offering yet on new album “The Escape Plan Handbook”. Staying true to his trademark radical honesty, this release is a literal daredevil that boldly captures collective frustrations and the cultural zeitgeist like lightning in a bottle. Lord Sonny the Unifier is the artistic brainchild of Greg Jiritano, multi-instrumentaist musician, vocalist, lyricist, painter, biker, rebel and a downright nuisance to the uninspired status quo. “The Escape Plan Handbook” is an eclectic sonic blast that will appeal to fans of Viagra Boys, The Lennon Claypool Delirium, Ty Segall, Tom Waits, David Bowie, Motorhead, The Beatles and Jack White. In other words, expect dark storytelling and gritty, untethered rock. Greg Jiritano happily revels in pure, uncut menace with diabolical vocals, grunts and screams, expressing his frustrations with aplomb.
“When I was working on this album I kept thinking: Keep it dirty…and real. All analog, tube amps and wild, near incoherent synths from the early 70’s, like a very used Motorcycle’s vibes. I kept thinking about those times that don’t exist anymore, before the internet and social media when people could leave for a while and nobody knew where they were. No way at all to track you down. Even just a walk down the road, or a weekend vanish. The freedom in that, which was subconsciously guiding us. It was in the superconscious, in the Archetype of humanity, that unbridle freedom. In America it was easier to live then, for a lot of people. In the 60’s and 70’s rent was cheap, food was cheap, even minimum wage covered the basics. There wasn’t an undercurrent of fear for basic survival which forces us to do things we don’t really want, like spend most of our day at a shitty job with no reward at the end of the day or week.
I was thinking of those times, thinking of really cool woman in their cutoff shorts and all of us meeting at hidden spots many days drives from home to a wilder uninhabited America. Some in Vans, some on motorcycles, some in small Campervans. This is The Escape Plan. Iconoclasts who disregard the day to day politics and realities of daily life who say, I see you and don’t accept an iota of it. I disregard all of you and I’m gonna go this way with my tribe, and we are the happy ones here, and you aught to be us. You, including the ones in power and the ones trapped in the day to day of your own making. You want to be us. All the songs on this album were dreamt up thinking of that world, of those people, of those times, written from the perspective of being either IN IT or of looking AT IT from the outside.”
“The Escape Plan Handbook” will be released in August 25th, 2026 on digital platforms. Vinyl will be available shortly.
Order the album on Bandcamp
Listen on Spotify
