Divine, a Mumbai-based rapper, has become the first Indian rapper to be featured on a Times Square billboard. The billboard, which was unveiled on April 1, 2020, is a part of a campaign by Sony Music India and Sony Music US to promote Divine’s new album, Kohinoor.
Divine, who is also known as Vivian Fernandes, has been making waves in the Indian hip-hop scene since his debut in 2011. He is known for his hard-hitting lyrics and his ability to rap in both English and Hindi. His music has been featured in several Bollywood films, including Gully Boy, which was released in 2019.
Divine’s journey to the Times Square billboard began in 2017, when he released his first full-length album, Kohinoor. The album was an instant hit, and Divine soon became one of the most popular rappers in India. His success was further cemented when he won the prestigious VH1 Hip-Hop Hustle Award in 2018.
Divine’s music has been praised for its socially conscious lyrics and its ability to capture the struggles of the Indian working class. His songs have been used to highlight issues such as poverty, gender inequality, and police brutality. His music has also been used to celebrate the diversity of Indian culture.
Divine’s success has been a source of inspiration for aspiring rappers in India. His billboard in Times Square is a testament to the fact that Indian hip-hop is gaining recognition on a global level. Divine’s success has also shown that hard work and dedication can help one achieve their dreams.
Divine’s billboard in Times Square is a major milestone for Indian hip-hop. It is a sign that Indian rappers are being recognized for their talent and that they are being given the opportunity to showcase their music to a global audience.
Divine’s success is a testament to the fact that Indian hip-hop is a growing force in the music industry. His billboard in Times Square is a symbol of the growing recognition of Indian hip-hop and its potential to reach a global audience.
Divine’s success is also a reminder that hard work and dedication can help one achieve their dreams. His billboard in Times Square is a reminder that with hard work and dedication, anything is possible.
Divine’s success is a source of inspiration for aspiring rappers in India. His billboard in Times Square is a reminder that with hard work and dedication, one can achieve their dreams.
Divine’s success is a testament to the fact that Indian hip-hop is gaining recognition on a global level. His billboard in Times Square is a symbol of the growing recognition of Indian hip-hop and its potential to reach a global audience.
Divine has become the first Indian rapper to be featured on a Times Square billboard, a major milestone for Indian hip-hop. His success is a source of inspiration for aspiring rappers in India and a reminder that with hard work and dedication, anything is possible. Divine’s success is a testament to the fact that Indian hip-hop is gaining recognition on a global level and that it has the potential to reach a global audience.
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