ABOUT
Sally Sephora is the founder of WeddingBox, an award winning destination wedding planning company she launched from scratch on Lake Como after relocating to Italy with her family in 2007. What began during a period of real financial struggle and uncertainty grew through determination, resilience, and an instinct for opportunity into a recognised name in luxury European weddings. With no investors and no industry background, Sally built the business step by step, securing her first venues, creating her own brand, and personally guiding couples through the planning process while rebuilding her family’s stability. Today WeddingBox has evolved into a growing franchise network across some of Europe’s most sought after destinations, mentoring new planners and delivering exceptional celebrations for international clients. Sally is passionate about helping others create businesses of their own, proving that perseverance, creativity, and courage can turn even the most difficult beginnings into lasting success.
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