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PREACH

IMA 2025 RISING ARTIST OF THE YEAR

ABOUT

PREACH (born in Phoenix, Arizona, and raised in Memphis, Tennessee) is an American rapper, songwriter, and producer known for his introspective lyricism and genre-blending sound. His music incorporates elements of hip-hop, jazz, R&B, and alternative, drawing inspiration from artists such as J. Cole, Kanye West, and Nick Grant. Originally a basketball player, PREACH transitioned into music, finding his voice through storytelling and production. His debut project, The Road Less Traveled, marked the beginning of his musical journey, and his latest album, The Soundtrack of Life, further solidifies his reputation as a rising artist with deeply personal narratives and innovative beats.

Influenced by a wide range of musical styles, PREACH’s work is characterized by its emotional depth and authenticity. Much of The Soundtrack of Life was created in Athens, Greece, where he found inspiration for the album’s sonic and thematic direction. Tracks like Cul De Sac and Can’t Bare It reflect his personal experiences, while songs like Simple Things highlight universal themes of gratitude and resilience. With a growing fanbase and a reputation for crafting meaningful music, PREACH continues to push creative boundaries and establish himself as a distinct voice in contemporary hip-hop.