Apple’s latest accessory might just blur the line between high fashion and pure absurdity. The company has unveiled the iPhone Pocket, a knitted crossbody pouch created in collaboration with Japanese designer Issey Miyake — and it’ll set you back $229.95.
Essentially, it’s a stylish sock for your iPhone. The limited-edition accessory comes in blue, brown, and black for the crossbody version, while a shorter $149.95 variant is available in orange, yellow, purple, pink, and turquoise. The smaller model can be worn over your arm or attached to a bag for a splash of color.
According to Apple, the 3D-knitted design draws inspiration from “a piece of cloth,” envisioned as an “additional pocket” that can hold any iPhone along with small essentials. It’s meant to complement — and outclass — Apple’s simpler $59 crossbody iPhone strap.
Yoshiyuki Miyamae, design director at Miyake Design Studio, says the concept celebrates “the bond between iPhone and its user,” adding that the iPhone Pocket reflects “the joy of wearing iPhone in your own way.”
The accessory has already drawn comparisons to Apple’s playful iPod Socks from 2004 — which Steve Jobs famously joked were a “revolutionary new product.”
The iPhone Pocket goes on sale November 14, available online and in select Apple Stores across the US, France, Greater China, Italy, Japan, Singapore, South Korea, and the UK.
