Kristina Roberts
Willie Geist, the beloved co-host of NBC’s Today show, recently sat down for an exclusive interview with Us Weekly where he opened up about his newfound title as America’s “TV boyfriend”—and revealed that his kids are completely unaware of his charming reputation. The lighthearted conversation gave fans a glimpse into Geist’s down-to-earth personality and how he balances fame with family life.
How Willie Geist Became America’s “TV Boyfriend”
The title of “TV boyfriend” was first playfully given to Geist by his Today co-host Jenna Bush Hager. During a segment on the show, she jokingly crowned him with the affectionate nickname, much to the delight of viewers. When asked about the title, Geist laughed and admitted, “Fairly certain my kids are not aware of it.” He went on to explain that the idea wasn’t entirely original—it was inspired by another celebrity who had been dubbed the “internet’s boyfriend.” “Jenna crowned me that on the air, and it was based on someone else… Somebody was the internet’s boyfriend. Something like that. So, I mean, there are other nominees,” he said with his signature humor.
Despite not fully understanding what the title means, Geist took it in stride. “I don’t quite know what it means,” he confessed. “But whenever Jenna Bush Hager puts a crown on you, you just take it, smile and wave.” His humble response is a big part of why fans adore him—he never takes himself too seriously, even when the spotlight is on him.
A Regular Dad at Home
While millions of viewers see Geist as a charming and charismatic TV personality, at home, he’s just “Dad” to his two children, Lucie and George. He joked that his kids would probably roll their eyes if they knew about his “TV boyfriend” status. “They’d think it was ridiculous,” he said with a laugh.
Geist has always been private about his family life, but he occasionally shares sweet moments on social media. Whether it’s cheering on his kids at sports games or sharing funny family stories, it’s clear that his role as a father is his most important one. His ability to stay grounded despite his fame is something fans admire.
From Sports Reporter to Morning Show Favorite
Long before he became America’s “TV boyfriend,” Geist was a sports reporter and political commentator. He joined Today in 2012 and quickly became a fan favorite thanks to his quick wit, easygoing charm, and ability to connect with guests. His Sunday Sitdown interviews, where he talks with celebrities, politicians, and newsmakers, have earned praise for their relaxed yet insightful style.
In the same interview with Us, Geist also teased his upcoming Sunday Sitdown episode with celebrity chef Ina Garten. “She’s just as warm and wonderful in person as she is on TV,” he shared. Fans can expect a fun and engaging conversation, much like all of Geist’s interviews.
Why Fans Love Willie Geist
What makes Geist so likable? It’s his relatability. Unlike some TV personalities who seem larger-than-life, Geist comes across as the kind of guy you’d want to grab coffee with. Whether he’s joking around with his co-hosts, interviewing A-list celebrities, or sharing stories about his family, he always feels genuine.
His “TV boyfriend” title may have started as a joke, but it’s a testament to how much viewers appreciate his warmth and humor. And while his kids might not care about his fame, fans certainly do—proving that Willie Geist is one of the most endearing faces on morning TV.
At the end of the day, Willie Geist is happy to embrace the fun side of his job, even if it means being crowned America’s “TV boyfriend.” But for him, the real joy comes from connecting with people—whether it’s his colleagues, his audience, or his family. And that’s exactly why he’s so loved.
As for his kids finding out about his nickname? “They’ll probably just laugh and move on,” he said. And knowing Geist, he wouldn’t have it any other way.
