How Samsung is Using AI to Improve Customer Service for Home Appliances

Samsung India has introduced a new AI-powered tool called Home Appliances Remote Management (HRM) to make customer service faster and more efficient. This tool helps fix problems with Samsung smart appliances without needing a technician to visit your home. With HRM, customers can get quick solutions, saving time and reducing hassle.

What is Samsung’s HRM Tool?
HRM is a smart system that allows Samsung’s customer service team to remotely diagnose and fix issues in home appliances like air conditioners, refrigerators, and washing machines. If your Samsung appliance is connected to the SmartThings app, the support team can check its performance, detect problems, and guide you on how to solve them—all through your phone or computer.

How Does HRM Work?
Smart Detection: When you call Samsung’s customer care, the HRM system automatically identifies your appliance’s model and checks for any issues.

Remote Troubleshooting: The support advisor can then monitor and control some functions of your appliance (with your permission) to find the problem.

Instant Solutions: If the issue is minor, the advisor can guide you on how to fix it immediately. If it’s a bigger problem, they can schedule a technician visit.

Benefits of Samsung’s HRM Tool
Faster Service: No more waiting for a technician to arrive. Many issues can be fixed remotely in minutes.

SAMSUNG Galaxy S SERIES
Credits: wikicommons Dinkun Chen, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

Less Downtime: Your appliance gets back to working condition quickly, so you don’t face long delays.

Proactive Alerts: The SmartThings app can notify you about potential problems before they become serious.

Fewer Home Visits: Many common issues can be resolved without a technician coming to your house, saving time and effort.

Real-Life Example: How HRM Fixed an AC Problem
Rohan from Chennai was facing an issue with his Samsung air conditioner—it wasn’t cooling properly. Since his AC was connected to the SmartThings app, he got an alert about the problem. He contacted Samsung’s support team, and within minutes, the advisor remotely checked his AC and found that the microfilter needed cleaning. The advisor guided Rohan on how to clean it, and his AC started working perfectly again—without any technician visit!

Why This Matters for Customers
Saves Time: No need to wait for days for a repair person.

Convenient: Get help from home without unnecessary visits.

Smart Maintenance: The system can warn you about maintenance needs before a breakdown happens.

Samsung’s Commitment to Better Service
Sunil Cutinha, VP of Customer Satisfaction at Samsung India, says:
“Our goal is to make customer service faster and smarter. With HRM, we can detect problems early, guide customers in real-time, and reduce the need for home visits. This makes appliance care easier and more efficient for everyone.”

How to Use HRM for Your Samsung Appliances
Download the SmartThings App (if you don’t have it already).

Register Your Samsung Appliance in the app.

Enable Remote Support so that customer care can assist you when needed.

Get Instant Help by contacting Samsung support if any issue arises.
Samsung’s HRM tool is changing how customers get support for their home appliances. By using AI and remote diagnostics, Samsung ensures quick, hassle-free service, reducing wait times and improving user experience. If you own a Samsung smart appliance, connecting it to the SmartThings app can help you get faster, smarter, and more efficient service whenever you need it.

This innovation shows how technology can make everyday life easier, and Samsung is leading the way in smarter customer care for home appliances in India.

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