Influencer Editorial Team
The fashion designer Onsirin Buranupakorn
ONSIRIN rises as a vibrant new hue in the ever-shifting kaleidoscope of fashion. The brainchild of Onsirin Buranupakorn, this brand crafts narratives, weaves cultures, and stitches dreams into reality. Two of ONSIRIN’s most captivating stories, “Great Feminine Appropriation” and “Bangkok After Dark,” stand as evidence of Buranupakorn’s artistic alchemy.
“Great Feminine Appropriation” is a sartorial rebellion, a collection that dares to dance on the tightrope between tradition and revolution. Here, femininity isn’t just celebrated. It’s dissected, reassembled, and presented anew.
Picture a short, asymmetrical gray dress, innocent at first glance but cinched with brown leather belts that whisper of hidden depths. This is Buranupakorn’s modern femme fatale – a woman who wears her complexity like a second skin. The collection doesn’t stop at redefining femininity. It reaches across the aisle, borrowing from masculine wardrobes with a wink and a nod. A cropped blue top paired with tiny black shorts might raise eyebrows, but throw on an oversized brown leather jacket with balloon sleeves and knee-high boots, and you’ve got a look that screams ‘power’ in any boardroom or nightclub. The long blue tie draped casually around the neck? That’s just Buranupakorn’s way of saying, “Rules? What rules?”
But ONSIRIN isn’t content with blurring lines. The brand wants to erase them altogether. Enter the male model in burgundy leather pants and a matching sleeveless top, complete with tantalizing cut-outs. In Buranupakorn’s world, skin is skin, beauty is beauty, and fashion is for everyone! This bold statement challenges our preconceptions. It invites us to reimagine what masculinity and femininity can look like.
To bring this vision to life, ONSIRIN assembled a cast of models as diverse and dynamic as the collection itself. Shi Yi Wang, with her international runway experience, brought a global sophistication to each piece she wore. Her presence reminded us that fashion is a universal language, spoken fluently from the streets of Hong Kong to the catwalks of Milan and London.
Hunter, fresh from Samsung campaigns and armed with an entrepreneurial spirit, added a dash of California cool to the mix. His dual identity as both model and businessman perfectly encapsulated the multifaceted nature of ONSIRIN’s ideal person – beautiful, yes, but also ambitious and driven. As he strutted down the runway, one could almost smell the scent of his candle business mingling with the heady aroma of high fashion.
Drew Kemp, with a portfolio spanning from Maybelline to Ralph Lauren, lent an air of versatile luxury to the campaign. Her ability to embody both streetwear and haute couture spoke volumes about ONSIRIN’s range. In Kemp’s capable hands, each piece seemed to whisper of red carpets and city streets alike, bridging the gap between aspirational and accessible.
Rounding out this stellar cast was Alison Ishtar Ferioli, fresh from the Gucci runway. Ferioli brought an aura of high-fashion mystique, infusing each look with an otherworldly quality. Her presence elevated ONSIRIN from newcomer to contender, placing it firmly in the realm of fashion’s most revered names.
While “Great Feminine Appropriation” set out to conquer the world, “Bangkok After Dark” took us on a journey home. This collection is Buranupakorn’s love letter to her roots. It’s a sensory exploration of a city where ancient temples stand shoulder to shoulder with neon-lit streets. It’s a vivid reimagining of Bangkok’s dual nature – a city that breathes history daily and pulses with electric energy by night.
“Bangkok After Dark” captures the very essence of modern Thailand. Each piece is a story, a delicate balance between the sacred and the sensual. The timeless and the ephemeral. It’s the glint of gold on a temple spire. The flash of a smile in a bustling night market. The quiet rustle of silk in a city that never sleeps. Buranupakorn’s designs serve as a bridge between worlds, inviting wearers to embody both the serene beauty of Thailand’s spiritual heritage and the vibrant energy of its contemporary culture.
In this collection, traditional Thai textiles are reimagined with modern silhouettes. Rich, jewel-toned silks whisper of royal palaces, while strategically placed cut-outs hint at the city’s more risqué nightlife. Embroidery inspired by temple art adorns sleek, contemporary shapes, creating a visual dialogue between past and present. Each piece tells a story of contrast – the calm serenity of a Buddhist temple juxtaposed with the pulsing energy of a late-night street food market.
To embody this duality, ONSIRIN chose Mimi Tao as the face of the campaign. Tao, a transgender model from Thailand, is more than just a pretty face. She’s a pioneer, a boundary-breaker, a living embodiment of the transformation that Buranupakorn captures in her designs. Through Tao, ONSIRIN speaks volumes about identity and the beauty of becoming.
Tao’s presence in the campaign adds layers of meaning to each garment she wears. As a transgender woman, she represents the evolving face of Thai society – respectful of tradition yet unafraid to challenge norms. Her journey mirrors that of Bangkok itself, a city steeped in history yet constantly reinventing itself. When Tao dons a modernized chut thai (traditional Thai dress), it becomes more than just clothing – it says a lot about the fluidity of culture and identity.
In these campaigns, ONSIRIN doesn’t just make fashion statements. The brand starts conversations. It challenges us to question our preconceptions about gender, culture,
and beauty. With every stitch and every seam, Buranupakorn asks us to look beyond the surface to see the stories woven into the fabric. The brand invites us to consider: What does it mean to be feminine? How can tradition and innovation coexist? How do our clothes shape our identities, and vice versa?
As the fashion world spins on its axis, ONSIRIN stands as a fixed point, a North Star for those seeking something more than just clothes. It’s a brand that dares to dream, that pushes boundaries not for the sake of rebellion, but in pursuit of a more inclusive, expressive world. In Buranupakorn’s creations, we see a future where fashion is not constrained by gender. A future where cultural exchange is celebrated and a future where sustainability is woven into the very fabric of design.
In an industry often accused of superficiality, ONSIRIN dives deep. It celebrates diversity not as a buzzword but as a fundamental truth. It embraces sustainability not as a trend but as a responsibility. It views fashion not just as a means of adorning the body but as a way of expressing the soul.
Through “Great Feminine Appropriation” and “Bangkok After Dark,” ONSIRIN has established itself as a cultural commentator, a storyteller, and a dreamer. Each collection is a chapter in an ongoing narrative about identity, culture, and the power of self-expression. As we look forward to ONSIRIN’s next chapter, we really believe in Buranupakorn’s hands, which say that fashion is more than fabric and thread. It’s a canvas for cultural exploration, a platform for social change, and above all, a celebration of the beautiful complexity of being human.
ONSIRIN invites us to slow down, to look closer, and to discover the stories hidden in every fold and seam. It challenges us to see clothing not just as something we wear, but as a second skin that tells our story to the world. With each collection, Buranupakorn and her team remind us that fashion, at its best, is a form of art – one that we live and breathe every day.
ONSIRIN stands as a beacon of innovation in the fashion world. It shows us that it’s possible to honor tradition while embracing change. It gives us a way to celebrate individuality while creating a sense of community. In doing so, it doesn’t just predict trends – it makes them. The brand invites us all to be part of a more colorful, inclusive, and expressive future.
