S Poddar
Channel 4 has appointed Katie Jackson as its new Chief Marketing Officer, effective immediately. In her new role, Katie will spearhead marketing and brand strategy initiatives across Channel 4, playing a pivotal part in their ambitious Fast Forward strategy. This strategy aims to accelerate Channel 4’s evolution into a digitally-focused public service streamer, emphasizing agility and innovation.
Katie, who previously served as Channel 4’s interim Chief Marketing Officer and Managing Director of the acclaimed in-house agency, 4creative, brings a wealth of experience. Under her leadership, 4creative achieved significant growth and garnered prestigious awards, including seven Cannes Lions most recently. Prior to her roles at Channel 4, Katie held senior positions at TBWA\London and Grey London.
Reporting directly to Chief Executive Alex Mahon, Katie will join the Executive Team, tasked with enhancing Channel 4’s impact and ensuring their unique and disruptive content stands out in a competitive market.
Alex Mahon expressed confidence in Katie’s leadership, highlighting her creativity and anticipated contributions to elevate the Channel 4 brand. In response, Katie expressed gratitude for the opportunity to lead Channel 4’s talented marketing, creative, and content communications teams during this pivotal phase for the organization.
Channel 4, a publicly owned broadcaster funded through commercial means, has been a cornerstone of British entertainment for over four decades. Committed to its distinctive remit set by Parliament, Channel 4 champions diverse voices, challenges norms, and continuously innovates entertainment. With a unique publisher-broadcaster model, it commissions content from UK independent production sectors, significantly contributing to the national economy and supporting numerous jobs and businesses.
Through its Fast Forward strategy launched in 2024, Channel 4 aims to adapt to changing viewing habits and enhance its influence nationwide. This includes expanding its regional presence to amplify its societal impact and investing in initiatives like 4Skills, which focuses on training and developing talent across the UK broadcasting landscape.
With bases in London, Leeds, Manchester, Bristol, and Glasgow, Channel 4 remains dedicated to leveraging its regional diversity. Through initiatives like Film4 Productions, it continues to nurture British filmmaking talent, boasting an impressive record of Oscar and BAFTA wins.
Katie Jackson’s appointment marks a significant step in Channel 4’s journey towards future growth and innovation in the broadcasting and digital streaming landscape.
