A new service provider for clothing repair and modification is being introduced by Marks and Spencer. Customers can send in their M&S garments for repairs, such as fixing zips and patching knitwear, starting in August. The shop collaborated with the restoration and tailoring company Sojo to offer these services online. The cost of maintenance starts at £5, and clothes can be returned in ten days.
M & S’s director of clothing and home, Richard Price, highlighted their commitment to sustainability and satisfaction. “We want all of our clothes to have long lives,” he said. Our repair service facilitates clients’ ability to repurpose their clothing, which supports our recycling initiatives.”
The CEO of Sojo, Josephine Philips, expressed excitement about the collaboration and its goal of bringing clothing repair closer to the general public. “Working with M and S is a tremendous step in extending clothing lifespans and making repairs accessible to everyone,” the speaker said.
With the popularity of apps like Sojo and The Seam, this effort represents a trend in fashion that is moving toward sustainability in terms of style. In addition to other manufacturers such as Mulberry and Uniqlo, Marks and Spencer now offer in-home clothes maintenance services.
To sum up, the introduction of a clothes repair service by Marks & Spencer is a big step in the direction of sustainable fashion. Through their partnership with Sojo, they are pushing customers to extend the life of their clothing while also providing convenient repair choices. This program is indicative of a larger trend in the sector.