With over a billion videos watched on the platform each day, it’s now difficult to imagine a world without YouTube. The site also ushered in a whole new type of celebrity: YouTube vloggers. Mostly young upstarts with lots of energy and good editing skills, YouTubers such as Smosh, PewDiePie, and Dodie Clark have accumulated millions of subscribers and can make significant money on just one video. And while all age groups use the platform, it skews young: 97% of British 18–24-year-olds and 96% of 25–34-year-olds use YouTube, demonstrating a strong potential to reach a younger audience.

Few apps have managed to rival YouTube, and less still have managed to surpass them in monthly downloads, also TikTok has somehow managed to do both. You can find influencers through PR agencies or directly mail them by searching their about section on youtube channel.