Elisa Serrani is an Italian music publicist and founder of Music & Media Press, one of Italy’s most active PR agencies, representing over 350 artists ranging from independent musicians to major-label talents. Working in music communication since 2004, Serrani is known for her ethical approach to artist promotion, emphasizing identity, clarity, and long-term strategy over budgets and fleeting trends. In 2020, she launched ACCA – Agenzia di Crescita e Collocamento Artistico, a structured model designed to guide artists through every stage of their careers, combining promotion, consultancy, and sustainable growth. Based near Milan, Serrani’s work reflects her belief that communication should create cultural value and that the music industry thrives when built on respect, transparency, and collaboration.