Microsoft is bringing console-free gaming to more living rooms. Starting today, the Xbox app is rolling out to select LG smart TV models, allowing users to stream and play Xbox games directly on their TVs—no console required.

The app is compatible with LG’s 2022 OLED TVs, select 2023 smart TVs, and newer models running webOS 24 or higher. LG’s portable StanbyME screens are also slated to receive support soon. On 2025 LG TVs, the Xbox app is pre-installed within the new LG Gaming Portal, while users of older models will need to manually download it from the LG Content Store.

To use the app, players will need to:

Update their TV to the latest firmware
Connect a Bluetooth-enabled controller
Have an Xbox Game Pass Ultimate subscription

The move builds on Microsoft’s push to turn “every screen into an Xbox,” part of its broader cloud gaming strategy. The company originally launched the Xbox app on Samsung smart TVs in 2022, extending support to older models last year.

The Xbox app experience on LG TVs closely mirrors that of the web-based Xbox Cloud Gaming platform, offering a streamlined, console-like interface. With a growing library of cloud-enabled titles on Game Pass Ultimate, Microsoft is continuing to blur the lines between traditional console gaming and modern device-agnostic play.

For gamers with LG TVs and an appetite for cloud gaming, this rollout means a new era of convenience—just sync a controller, log in, and dive in.Beyond convenience, this move also represents a strategic alignment between Microsoft and LG in the rapidly evolving smart home ecosystem. As more users prioritize minimalist setups and all-in-one entertainment hubs, the ability to stream high-quality games without additional hardware positions LG TVs as a central gaming destination. For Microsoft, it’s a smart play to capture casual and new gamers who might not yet own an Xbox console but are already paying for Game Pass or exploring cloud-based options.

This partnership also signals the increasing relevance of cloud gaming in the mainstream entertainment landscape. With reduced hardware dependency and a seamless user interface, cloud gaming is becoming more accessible to households worldwide. As Microsoft continues to partner with other TV manufacturers and tech platforms, the future of gaming could be less about physical consoles and more about flexibility, ease of access, and reaching players wherever they are. Looking ahead, the integration of the Xbox app into smart TVs like LG’s also paves the way for innovative features tailored to cloud gaming. LG could potentially optimize its display technology and game mode settings to better support low-latency gameplay and adaptive refresh rates specifically for cloud-based titles. This could create a unique selling point for their newer models, especially among users who value smooth performance but want to avoid the bulk or cost of traditional gaming setups. Additionally, this development may encourage more third-party developers and publishers to embrace cloud-first game design. As the user base for console-free gaming expands, the demand for titles optimized for streaming environments is likely to grow. With Xbox Game Pass Ultimate already serving as a powerful content delivery system, Microsoft’s strategy is setting the stage for a more democratized and flexible gaming industry—one that’s less about hardware and more about access, experience, and innovation.