Influencer UK - Editorial Team
Social media continues to be a powerful tool for businesses to connect with their audience, build brand recognition, and drive sales. To help you make the most of your social media efforts in 2025, we’ve gathered expert advice from business leaders across various industries. Here’s what they had to say:
1. Matt Behenke, Orthotic Shop
“Leverage niche-specific content and authenticity.”
For Matt, understanding his audience’s specific needs has been the game-changer. “Our customers are looking for solutions to foot pain and mobility issues. We focus on creating educational content like tips for selecting the right orthotics and testimonials from satisfied customers. Pairing this with authentic stories about our team’s dedication to improving lives makes a huge impact. Authenticity always wins.”
Pro Tip: Experiment with interactive formats like polls and Q&A sessions on Instagram Stories to engage your audience directly.
2. Jake Williams, AIInfluencerCompany.com
“AI-driven influencer campaigns are the future.”
Jake emphasizes that influencer marketing, powered by AI, is reshaping the social media landscape. “By using AI to analyze influencer performance and match brands with the right creators, businesses can ensure their campaigns reach the right audience. Micro-influencers, in particular, are great for building trust and driving conversions in niche markets.”
Pro Tip: Use AI tools to identify influencers with high engagement rates and align them with your brand values for authentic partnerships.
3. Cillian Reynolds, Meath Web Design
“Optimize for short-form video and platform algorithms.”
Cillian stresses the importance of aligning with platform trends. “Short-form video content is dominating across platforms like TikTok, Instagram Reels, and YouTube Shorts. It’s not just about making videos but ensuring they’re optimized for algorithms—think high retention rates, trending audio, and captions to increase accessibility.”
Pro Tip: Batch-produce content to maintain consistency and experiment with trends to keep your audience engaged.
4. John Cavendish, GBS
“Prioritize social selling and customer support.”
For John, social media is not just a branding tool; it’s an extension of the sales funnel. “Customers want quick responses and personalized experiences. By integrating social selling and using platforms like Facebook Messenger and Instagram DM for customer support, we’ve built stronger relationships and closed more sales.”
Pro Tip: Use automated chatbots to handle FAQs but ensure a human is available for more complex inquiries.
5. Chris Cullen, AtticConversionsIreland.ie
“Localize your strategy and showcase projects visually.”
Chris focuses on the power of visual storytelling and local content. “For our business, showcasing before-and-after photos of attic conversions has been our most effective strategy. Localizing content by tagging specific areas and using geo-targeted ads helps us attract nearby customers.”
Pro Tip: Encourage satisfied customers to share their own photos and tag your business. User-generated content adds credibility and reach.
Final Thoughts
The key to growing your social media accounts for business in 2025 is to focus on authenticity, leverage cutting-edge tools, and adapt to evolving trends. Whether it’s through short-form video, AI-driven influencer campaigns, or localized strategies, these insights from our experts will help you take your social media game to the next level.
