For Facebook ads, it is recommended to use certain video formats that meet the platform’s requirements and provide the best audience perception. It is also important to understand in which genre the video will be successful in your case. It can be purely promotional, that is, it can contain a direct promotion of your product. On the other hand, it can be entertaining and light-hearted.

An entertaining video, in fact, can be very effective, as it is able to attract attention and evoke positive emotions in viewers. For this purpose, it is best to use applications that allow you to record videos in a vertical format, such as Facebook video editor. This is one of the very convenient TikTok editing app, which has a lot of templates, according to which it is extremely easy to shoot an attractive clip. However, it is important to be guided by a number of principles, which we will consider below.

The basic rules for shooting ads in FB

Let’s consider the rules that should not be neglected in such an important case:

File formats: it is recommended to use such as MP4 and MOV;
Resolution: 1080p resolution (1920 x 1080 pixels) is suitable to ensure high quality, you can shoot such content in TikTok video editor;
Aspect ratio: plaftorm supports a variety of options, but the best results are usually achieved with a 16:9 ratio;
Duration: short videos are often more effective, so usually 15-30 is enough to achieve the desired result;
Sound: many FB users view content without sound, so it’s important to include subtitles or make the video understandable without sound;
Call to action: the video should have a clear call to action for viewers, for example – subscribe, go to profile, etc.;
Enticing beginning: the first seconds of the video should be attractive to entice users to watch to the end;
Adding effects: you can edit TikTok video in a special application to add unusual effects and make the ad more vivid.

In addition, it is important to take into account that many FB users use mobile devices. So make sure your video looks good on small screens too.

Conclusions

In addition to the tips listed above, it is important to remember that ads are moderated before they are launched. Therefore, it should not violate the rules of the community. First familiarize yourself with them, and then use the best TikTok editing app to make an entertaining video in vertical format and run it as an advertisement. In this way, you can try to promote your products, services, as well as personal blog.