The beauty industry has seen a massive surge in the past few years, with celebrity makeup lines becoming increasingly popular. From Kim Kardashian’s KKW Beauty to Kylie Jenner’s Kylie Cosmetics, there are now a plethora of celebrity-backed beauty brands on the market. But which one has been the most successful?

It’s no surprise that Rihanna’s Fenty Beauty takes the top spot. Fenty Beauty has become a global phenomenon since its launch in 2017, and it’s easy to see why. The brand is centered around providing makeup for all skin tones, and its mission of inclusivity has resonated with customers all over the world.

Fenty Beauty has achieved an overall score of 9.76/10, and its annual revenue is an impressive $582,833,321.37. This makes it the most successful celebrity makeup line in the world. The brand has also won numerous awards, including the 2018 CFDA Award for Breakthrough of the Year.

Fenty Beauty has been able to stand out from the competition by offering an extensive range of products. From foundation to lipsticks, the brand has something for everyone. It also offers a wide range of shades, making it easier for customers to find their perfect match.

The brand’s success can also be attributed to its use of social media. Rihanna is an avid user of Instagram and Twitter, and she often posts about Fenty Beauty products. This has helped to create a buzz around the brand and has resulted in increased sales.

Fenty Beauty has also been praised for its commitment to sustainability. The brand has pledged to use only recycled materials in its packaging, and it has also committed to using only cruelty-free ingredients. This has helped to further endear the brand to its customers.

In addition to its commitment to sustainability, Fenty Beauty has also been praised for its charitable efforts. The brand has donated millions of dollars to various charities, including the Clara Lionel Foundation, which was founded by Rihanna.

It’s clear that Fenty Beauty is the most successful celebrity makeup line in the world. Its commitment to inclusivity, sustainability, and charity has helped to make it a global phenomenon. With its annual revenue of $582,833,321.37, it’s easy to see why Fenty Beauty is the one to beat.