Aleksei Nasybullin wears many hats: entrepreneur, PhD in sociology, Arena FIDE Master in chess, and founder of the Lead Volume agency. With a career spanning sports marketing, pop concerts, and blockchain conferences across five countries, he is now building an innovative multichain DAO launchpad and an AI service for analytics. Below, in his own exact words, he unpacks his unique journey.
Q: How did you get into what you do? What does your business offer, and what makes it unique? What impact are you trying to create, and what are you most proud of so far?
Aleksei Nasybullin:
Since 2006, I’ve been a marketer for a champion football club, including organizing events for fans and football stars. Later, in 2014, I began organizing my own shows and concerts for pop stars as a producer. In 2016, I was invited to organize a major conference for a top IT company in my home region, thus entering the field of online business and internet marketing. I started with the largest SEO Conference in the CIS region, then organized my own events on Web3 and blockchain in various regions of the world, building a community and ecosystem. Our team also continues to promote Web3 and gaming projects online, including targeted traffic. We help new projects enter the market and raise the necessary funds to develop their ideas.
Q: And what makes your approach truly unique?
Aleksei Nasybullin:
The uniqueness of my experience and approach to my work lies in the fact that, as a PhD in sociology and an Arena Fide chess master, I combine analytical business analysis with a creative approach. This is expressed in organizing networking IT conferences, digital marketing, and creating and promoting startups. My versatile approach has worked in football management, IT, and show business. I think few people have such a unique background.
In His Own Words: The Full Picture
Aleksei has been involved in sports marketing since 2006 and in digital marketing and the crypto industry since 2016. Over the past 10 years, he has held over 20 conferences on traffic and cryptocurrency in prestigious locations across five countries, attracting between 200 and 1,000 participants. He has been a speaker 10 times and a conference moderator twice.
Aleksei is the founder of the Lead Volume agency and the BWiGA and Blockchain Wave conferences. He also organized an accelerator for startups, raising over $3 million in investment in gaming projects. He has also attracted over 100 sponsors to conferences totaling over $2 million. He has worked with traffic and lead generation for blockchain and gaming projects for many years and has an extensive network in the crypto and iGaming industries.
Aleksei and his Hungarian partners are currently building an innovative INFI Multichain DAO launchpad with automatic stablecoin liquidity for startups and 48-hour anti-scam protection, as well as a new comprehensive AI service for analytics and business optimization. He is in media rankings such as Top-5 web3 ecosystem builders in Central Europe according to Coingabbar, and Top-20 people running crypto in 2026 according to Coinstelegram. He is also nominated for iGaming community builder by iGaming News.
Whether through chess logic, sociological insight, or conference-stage charisma, Aleksei Nasybullin continues to build bridges between creativity and commerce, one Web3 project at a time.
