Kristina Roberts
Samsung has opened two new Experience Stores in the United States — one in Queens Center, New York, and another in the Mall of America, Minnesota. These stores are designed to give people a closer look at Samsung’s wide range of products, from smartphones to home appliances, showing how all their devices connect and work together.
“Technology is best understood when you can experience it yourself.” This seems to be the idea behind Samsung’s growing number of Experience Stores across the United States. The company wants people not just to see its products, but to actually feel and use them before making a purchase. Now, Samsung has taken another big step in this direction by opening two brand-new Experience Stores — one in Queens Center, New York, and another in the Mall of America, Minnesota.
For many years, Samsung has been known for its innovative smartphones, TVs, and home appliances. But the company also understands that in today’s competitive world, customers want more than just advertisements or online pictures. They want hands-on experiences where they can test out devices, compare them, and get expert advice in person. That’s what these new stores are all about — creating an interactive and welcoming space where people can explore the entire Samsung ecosystem under one roof.
These Experience Stores are not ordinary retail shops. They are more like tech playgrounds. Inside, visitors can try out the latest Galaxy smartphones, tablets, smartwatches, and earbuds. They can also see how Samsung’s TVs, refrigerators, and washing machines work together through smart connectivity. For example, a person can control their home appliances using their phone or watch, which shows how deeply connected Samsung’s technology has become.
A spokesperson from Samsung Electronics America explained that the new stores are meant to bring innovation closer to customers. “Our goal is to make technology more personal and more exciting,” they said. “We want people to walk into our stores and immediately understand how Samsung products can make their lives easier, smarter, and more enjoyable.”
The Queens Center store in New York is expected to attract thousands of visitors every week because of its central location and high footfall. Queens is one of the most diverse areas in the country, and Samsung sees this as an opportunity to connect with people from many different backgrounds. On the other hand, the Mall of America in Minnesota is one of the largest shopping malls in the United States. By opening a store there, Samsung aims to reach a broad range of customers — from tech lovers to curious families out for a day of shopping.
Both stores have been designed with modern interiors, bright lighting, and interactive zones where people can explore at their own pace. There are trained Samsung experts available to guide visitors, answer questions, and help them choose the right products for their needs. Customers can also attend small workshops and demonstrations to learn about new features or get tips on how to make the best use of their devices.
Samsung’s decision to expand its retail presence in the US shows how important the American market is for the company. Even though Samsung already has a strong online presence and sells its products through other retailers, these dedicated stores help create a personal connection between the brand and its customers. In a time when most shopping happens online, Samsung’s stores offer something that websites can’t — the experience of discovery.
In these spaces, people can see how Samsung’s devices talk to each other. For instance, they can watch a video on a Galaxy phone and instantly cast it to a Samsung TV, or receive a message notification from their phone directly on a smartwatch. This connected experience helps customers understand that Samsung is not just a brand that sells gadgets — it’s building an entire ecosystem that fits into daily life.
Over the past few years, Samsung has opened similar Experience Stores in various major cities across the United States, including Los Angeles, Houston, and Dallas. The goal has always been the same: to let people explore the future of technology in a comfortable, friendly environment. Each store reflects the company’s belief that technology should be accessible to everyone — no matter their age or experience level.
These stores also highlight Samsung’s focus on sustainability and innovation. Many of the displays are made using recycled materials, and energy-efficient lighting is used throughout. Visitors can even learn how Samsung is working to reduce its environmental footprint, making its technology not only smart but also responsible.
The company’s representatives believe these stores will play a big role in shaping customer trust and loyalty. “When people see, touch, and use our products in real life, they understand the value much better than they do through a screen,” said a Samsung spokesperson. “We want our stores to be a space where technology meets creativity, and where every customer leaves with a smile.”
The new stores also serve as community hubs. Beyond selling products, they aim to bring people together through events, product launches, and interactive sessions. Tech enthusiasts can meet like-minded individuals, families can explore together, and students can learn about the latest innovations in consumer electronics. It’s more than shopping — it’s an experience that blends learning, fun, and technology.
Samsung’s expansion shows confidence in its growing relationship with American customers. By focusing on experiences rather than just sales, the company is building stronger emotional connections. Whether it’s someone buying their first Galaxy smartphone or upgrading to a smart home system, Samsung wants to ensure that every person walks out of its store feeling confident and inspired.
With these two new locations, Samsung’s journey in the US retail space continues to grow stronger. The company has made it clear that it’s not slowing down anytime soon. More Experience Stores may open in the future, bringing innovation to even more cities.
As one visitor at the new store in Queens said, “It’s different when you see everything working together — it makes you realize how much technology has changed our lives.” That’s exactly what Samsung wants people to feel — that technology isn’t just about screens and devices, but about connecting people, simplifying lives, and making every day a little brighter.
