In a social media landscape crowded with aspirational lifestyles, Lucille Befort has carved out a lane of her own. The 29-year-old Paris-based media entrepreneur has built a fast-growing platform dedicated to French culture and, somewhat unexpectedly, the majority of her audience now comes from across the Atlantic. “I love showing the real France, not the …
In a social media landscape crowded with aspirational lifestyles, Lucille Befort has carved out a lane of her own. The 29-year-old Paris-based media entrepreneur has built a fast-growing platform dedicated to French culture and, somewhat unexpectedly, the majority of her audience now comes from across the Atlantic.
“I love showing the real France, not the clichés,” Befort says. “When the storytelling feels authentic, people everywhere respond to it.”
Raised in the French Alps and educated at the American University of Paris, Befort’s path wasn’t that of a typical influencer. With a degree in Marketing and Communications, she worked with institutions including the International Chamber of Commerce, where she developed a sharp understanding of cross-cultural storytelling. She also has a background in pageantry, having been 1st Runner-Up for Miss Paris and a regional finalist in the Miss France competition, experiences that helped her master stage presence and visual narrative long before social media entered the picture.
In 2020, she launched French Vibes Club, initially as a passion project to share everyday cultural nuances with friends abroad. The account quickly gained traction. Through a mix of elegant visuals, insider perspectives on Parisian life, and thoughtful explanations of French traditions, she attracted an engaged community of more than 185,000 followers. Her audience is now predominantly American and British a reflection of how her content resonates beyond borders.
This cross-Atlantic appeal hasn’t gone unnoticed. Befort has hosted flagship cultural events, curated exhibitions on French cinema and heritage, and partnered with brands to bring centuries-old craftsmanship into the digital age. Her collaborations with cultural institutions and companies reflect her ability to blend editorial storytelling with modern content strategy, reaching audiences far beyond France.
Looking ahead, Befort plans to expand her storytelling through collaborations with broadcasters and international media brands, developing original cultural programming designed to bring a fresh French perspective to global screens.
With her blend of cultural fluency, sharp strategy, and unmistakable Parisian flair, Lucille Befort is redefining what it means to be a modern influencer not just documenting a lifestyle, but building a bridge between worlds.
Website: https://www.frenchvibesclub.com
Instagram: https://www.instagram.com/frenchvibesclub
LinkedIn: https://www.linkedin.com/in/lucille-befort
