Apple’s shares went up again, and this time the rise came with a sense of relief for many investors. The holiday season is usually the most important time of the year for Apple, and this year’s early forecast has made people hopeful. Even though the company has been facing delays in sending out its new …
Apple’s shares went up again, and this time the rise came with a sense of relief for many investors. The holiday season is usually the most important time of the year for Apple, and this year’s early forecast has made people hopeful. Even though the company has been facing delays in sending out its new iPhone 17 models, the overall message from Apple was positive. Because of this, the company’s stock rose by around 2% before the market even opened on Friday. These numbers may seem small, but for a company as huge as Apple, even a small rise shows big support from investors.
The reason behind this confidence is simple: the new iPhone 17 models. These phones were launched in September, and even though there have been supply problems, especially in China, people still want them. China is one of Apple’s most important markets, and any delay there usually causes a lot of stress. But this time, the excitement around the new phones was strong enough to balance the worries. Because of this, Apple’s stock crossed the $4 trillion mark in market value earlier in the week. Only two other major tech companies—Nvidia and Microsoft—belong to this extremely exclusive group. Being part of it shows just how powerful and trusted Apple still is.
Even with all this good news, one topic has been bothering people for a while—Apple’s pace with artificial intelligence (AI). Many other tech companies are moving quickly into AI, showing new features and products almost every month. But Apple has taken a slower approach. Some investors feared that the company might fall behind. However, this week’s strong sales predictions have calmed many of those fears. It made them believe that Apple still knows what it’s doing and is not losing its place in the tech race.
One investor, Eric Clark, shared a thought that many people agreed with. He said, “I just know that owning this stock for many decades … When you’re really big like Apple, you don’t have to move fast, sometimes you just have to get it right eventually.” His words remind people that Apple has always worked differently. The company does not rush. It studies, plans, and releases products only when it feels completely ready. This strategy has worked for them in the past, and it seems to still be working today.
Even with this positive moment, Apple is not the best-performing tech stock this year. In fact, Apple and Amazon have been the slowest performers out of a group of major tech giants commonly called the “Magnificent Seven.” These companies are some of the largest and most powerful in the world. But while Apple’s stock has not grown as quickly as others, the company remains steady, strong, and extremely influential. Amazon also had a tough year, but on Friday its stock saw a huge jump after the company announced excellent growth in its cloud business. This shows that even when companies face slow periods, they can bounce back quickly with the right results.
Still, Apple remains one of the most valuable companies on Earth, and investors continue to pay more for its stock than they do for many other companies. According to recent data, Apple’s stock trades at 33.4 times the profit analysts expect it to earn. This means people are willing to pay a higher price because they believe Apple will continue to grow in the future. When this number is compared with Microsoft’s 31.7 or Meta’s 22.3, it becomes clear that Apple is still considered a premium company. Investors trust it, even during slower moments.
The real story behind this rise is the power of long-term belief. Apple has built a reputation over many years. People trust the brand because it delivers high-quality products that last. Even when the company faces challenges—like shipping delays, slower innovation, or competition—its loyal customer base and strong financial foundation keep it moving forward. This week’s rise in stock price is just another example of that strength.
When Apple announced its expectations for the holiday season, it brought back a sense of calm. The last quarter had been affected by supply issues, which made sales look weaker. But now that the company expects better results in the coming weeks, investors feel more relaxed. The holiday quarter is the busiest time for Apple because millions of people buy iPhones, iPads, MacBooks, and other devices as gifts. A strong holiday period usually means a strong start for the next year.
Another reason investors feel more confident now is the early response to the iPhone 17 series. Even with the delays, the demand is high. People want the new features, the improved cameras, and the updated design. Apple has created a pattern over many years where new iPhone launches bring excitement, long lines, and sold-out stores. This pattern continues to repeat, which helps the company stay strong.
The situation in China is still a challenge, and Apple knows this. China has many competing smartphone brands, and the government policies sometimes create difficulties for foreign companies. But despite all this, Apple remains one of the top choices for Chinese customers. The shipping delays are expected to ease with time, especially as Apple increases production to meet the holiday rush.
Looking at the bigger picture, Apple’s story right now is about patience and trust. The company does not always make the fastest moves, but it often makes the right ones. It is confident in its products, and that confidence spreads to its investors too. Even though the entire tech world is pushing hard into artificial intelligence, Apple is focusing on stability first. Many believe that once Apple enters the AI field fully, it will do so with the same level of quality and planning that made the iPhone, iPad, and Mac so successful.
