Kristina Roberts
The LOOMIS Agency, a leader in restaurant marketing and brand strategy, has published a vital new blog, “The Year of Re-Engaging Restaurant Customers,” addressing the unprecedented challenges restaurant owners face. With costs for labor, food, rent, and swipe fees rising, restaurateurs are contending with threats to their bottom line at every turn, often forced to pass on these expenses to customers while grappling with evolving consumer expectations.
According to the blog, consumer confidence is at historic lows, credit card debt has reached its highest point in 20 years, and 70% of diners believe it’s simply too expensive to “have fun.” With restaurant prices climbing faster than those at grocery stores, and service standards in decline, guests increasingly feel they’re paying more for less. As new restaurant openings surge, competition for diners’ attention is fiercer than ever.
The LOOMIS Agency’s latest insights urge restaurant operators to reimagine guest relationships and prioritize authentic engagement. Today’s diners are searching for meaningful experiences and genuine appreciation, not just another meal. The blog recommends leveraging technology to reconnect with former guests, implementing loyalty initiatives, and personalizing communication to foster enduring guest connections.
“Restaurants that focus on thoughtful, guest-centric strategies will stand out and thrive, even in the toughest market conditions,” said Mike Sullivan, CEO of The LOOMIS Agency.
Restaurant owners and hospitality professionals can read the full blog to learn actionable strategies designed to help brands engage guests, build loyalty, and drive long-term success in an intensely competitive environment.
About The LOOMIS Agency
The LOOMIS Agency is the original challenger brand agency, dedicated to helping underdogs find their voice, blaze new trails, and win in competitive markets. With a proven track record of delivering expertly executed communications programs, LOOMIS helps restaurant and other challenger brands stand out and succeed.
