Kristina Roberts
Nintendo, the well-known gaming company from Japan, has shared some exciting news. In the first three months of its financial year — from April to June 2025 — the company earned more money than many experts had expected. Their operating profit grew by 4%, reaching 56.9 billion yen. That’s around 378 million dollars. A big reason for this growth is the release of their new gaming console, the Nintendo Switch 2.
The Nintendo Switch 2 started selling globally on June 5, 2025, and it has already become very popular. In just that short period, Nintendo sold 5.82 million units. That’s a huge number considering it had only been on sale for less than a month in that quarter. People from different parts of the world, especially in the United States and Japan, were lining up outside stores to get their hands on the newest gaming device.
Nintendo is based in Kyoto, Japan, and is one of the most famous video game companies in the world. It has been around for more than 100 years, though it became famous for games much later. Some of its most well-known creations include Mario, Zelda, and Pokémon. Over the years, Nintendo has launched many types of consoles, and the Switch has been one of their biggest hits.
The original Nintendo Switch was released in 2017 and became very popular because it allowed players to use it both at home and on the go. People loved how flexible and easy it was to use. The new version, the Switch 2, builds on that same idea but brings even better features. The graphics are clearer, the device works faster, and the battery lasts longer. Because of this, many people who loved the original Switch are now excited to upgrade to the new one.
Launching a new product is always a big challenge for any company. But things can get even harder when there are problems in the world that affect how things are made and moved. Back when the original Switch came out, there were problems due to the global pandemic and also trade issues between the US and China. During that time, Donald Trump, who was then President of the United States, had started a trade war that made it more difficult for companies to move parts and products between countries. Nintendo had to be very careful about how they managed their factories and shipping.
Now, even though those trade issues have calmed down a bit, there are still many difficulties. Prices for materials have gone up, and some parts are still hard to find. But Nintendo has done a great job handling all of that. Their success with the Switch 2 shows that they have strong planning and good relationships with the companies that make the parts for their consoles.
Nintendo has said that they hope to sell 15 million Switch 2 units by the end of the full year. This is the same goal they had mentioned before the quarter’s results were announced. Even though reaching that number will be a big task, the company seems confident that it is possible. If they continue selling as they did in June, there’s a good chance they will hit or even beat that target.
One of the reasons why the Switch 2 is doing so well in the US is because of how much people there love gaming. The US has one of the largest groups of video game players in the world. Children, teenagers, and even adults enjoy playing, whether it’s with friends or alone. Nintendo games are often family-friendly, which makes them even more popular among parents who want their kids to have safe and fun screen time.
Besides hardware, Nintendo also earns money from games. Whenever a new console is released, people also look forward to new games that can only be played on that system. Although the company hasn’t shared many details yet, fans are expecting new versions of famous games like Mario Kart, Animal Crossing, and Metroid. New games can lead to more console sales, and more consoles sold means more games sold too.
Another thing to note is that many people have been waiting for a newer version of the Switch. The original Switch was released in 2017, and though Nintendo did release slightly updated models over the years, this is the first full upgrade. So, it’s not just new buyers – even people who already own the old Switch are upgrading to enjoy the better performance and new features.
Experts had earlier guessed that Nintendo might not earn that much in the first quarter, possibly because the Switch 2 was released towards the end of the quarter. But the strong sales proved those guesses wrong. The company’s earnings were higher than expected, showing that customers were very eager to buy the new console right away.
Nintendo’s good performance is also a sign that the gaming market is still strong, even as some other tech companies have faced slowdowns. With more people playing games on mobile phones, computers, and consoles, video games have become a regular part of everyday life for many. This is especially true in the US, where the gaming industry keeps growing every year.
Now, all eyes are on how Nintendo will perform in the coming months. Will the Switch 2 continue to sell well? Will new game releases attract more buyers? And will Nintendo be able to keep up with demand if millions more people want to buy the console?
Whatever happens, one thing is clear — Nintendo has made a strong start to its year. With smart planning, exciting new products, and a loyal fan base, the company is in a good position to succeed. Fans across the world, especially in the US, are eagerly waiting to see what Nintendo does next.
