At just 22, Liv Merima has turned her passion for love and personal development into a multi six-figure business. Through her coaching brand, Liv Merima, she’s helping both men and women navigate the often confusing world of modern dating with results that speak for themselves.
What started as casual advice to friends evolved into a full-fledged enterprise. “I sort of fell into it,” Merima shares. “I’ve always been fascinated by dating and relationships. Friends would come to me for advice, and it just clicked.”
While studying business marketing in college, she began creating content on TikTok talking about dating, relationships, and manifestation. It didn’t take long for her message to resonate. “I started going viral quickly,” she recalls. “My inbox was filled with women reaching out, asking for dating advice and whether I offered 1:1 coaching.”
As demand surged, Merima launched a structured coaching program, offering personalized strategies and actionable insights into dating in the digital age. Alongside her popular podcast Busy Glowing Up, available on Spotify and Apple, and a growing Instagram following at @livmerima, her platform continues to expand.
Her approach? Clear, grounded, and empowering. “A lot of women think they need to play it cool or follow some rigid strategy to attract high-quality partners,” she explains. “But the real shift happens when you ask: What would my dream partner want in a partner and how can I develop those traits within myself?”
For Merima, it’s not about pretending to be someone you’re not, it’s about alignment. “You need to be confident, grounded, and show up as someone who matches the kind of relationship you’re looking for. That’s very different from performing as what you think someone wants.”
What sets Liv apart is her ability to blend psychology, self-development, and energy work into practical, modern advice. Her coaching goes beyond surface-level dating tips and dives into healing patterns, setting boundaries, and embracing feminine energy, all while honoring individuality. Clients often say her sessions feel more like deep transformation than just dating guidance.
As her brand continues to grow, Merima is exploring new ventures, including group masterminds, retreats, and digital products that make her methods more accessible. “This work isn’t just about dating,” she says. “It’s about becoming the best version of yourself so you can receive the love that reflects that. Love changes everything and I want to help more people experience that transformation.”