Adidas has announced that it experienced a cyber attack where hackers stole some customer data. The company shared this news in a statement on its website, explaining that the stolen information mostly includes contact details of people who had interacted with its customer service team. However, the good news is that sensitive details like passwords, credit card numbers, and payment information were not affected.

The sportswear company assured customers that it takes their privacy and security very seriously. “We are fully committed to protecting our consumers and sincerely regret any trouble or worry this incident may have caused,” Adidas said. The company also mentioned that it is working with cybersecurity experts to investigate the breach and has already taken steps to prevent further issues. Customers who might have been affected will be notified, and Adidas is also informing the necessary legal authorities as required by law.

Security experts and consumer protection groups have advised Adidas customers to stay alert. Since personal contact details were stolen, there is a chance that scammers might try to trick people with fake emails, calls, or messages pretending to be from Adidas. “Customers will naturally be concerned that their personal information is now in the hands of hackers who could misuse it,” said Lisa Barber, a representative from a consumer rights group. “It’s important for Adidas to keep people updated and help them take steps to stay safe.”

She also suggested that anyone who thinks their data may have been exposed should watch their bank accounts closely for any unusual activity. Checking credit reports regularly can also help spot any signs of fraud. Additionally, people should be careful about unexpected messages or calls claiming to be related to the Adidas breach, as these could be scams.

This is not the first time a major company has faced a cyber attack recently. Several big retailers have been targeted by hackers in the past few months, with some attacks causing serious disruptions to business operations. However, Adidas has confirmed that this breach did not affect its day-to-day operations, and the company continues to function normally.

The hackers gained access to customer data through a third-party service provider that Adidas uses for customer support. The company stated, “We quickly took action to control the situation and started a detailed investigation with top cybersecurity professionals.” Adidas is now working to identify which customers were impacted and will reach out to them directly.

There have been multiple cyber attacks reported since early 2025, and some experts believe that certain hacking groups may be behind these incidents. While Adidas has not confirmed who was responsible for this breach, cybersecurity researchers have noticed patterns in recent attacks. One well-known group of hackers, called Scattered Spider, has been linked to previous breaches at other major companies. However, there is no evidence yet connecting them to the Adidas incident.

Earlier this month, Adidas also reported data breaches in some of its international branches, including those in Turkey and South Korea. The company is still investigating whether these incidents are related to the latest attack.

For now, Adidas customers are advised to stay cautious and follow the company’s updates for further instructions. The brand has promised to keep everyone informed as more details emerge. Cybersecurity experts emphasize that such incidents are a reminder for everyone to use strong passwords, enable two-factor authentication where possible, and be careful about sharing personal information online.

Adidas remains one of the world’s leading sportswear brands, and the company is working hard to regain customer trust after this breach. While no financial data was stolen, the exposure of contact information still poses risks, and the company is taking all necessary steps to protect its customers.

If you are an Adidas customer and have interacted with their customer service recently, it’s a good idea to keep an eye on your email for any official communication from the company. Staying informed and taking simple precautions can help reduce the chances of falling victim to scams or identity theft.

Adidas has not yet released the exact number of affected customers, but it is expected to share more details soon. The company’s quick response and transparency in handling the situation have been appreciated by many, but the incident also highlights the growing threat of cybercrime in today’s digital world.

As technology advances, hackers are finding new ways to exploit weaknesses in security systems. Companies must continuously update their defenses, and customers should also stay aware of potential risks. Simple habits like using unique passwords for different accounts and avoiding suspicious links can go a long way in keeping personal information safe.

Adidas has promised to strengthen its security measures to prevent future breaches. The company’s priority now is to support affected customers and ensure that such an incident does not happen again. While the situation is concerning, Adidas is taking the right steps to address it and protect its customers’ data moving forward.

In the meantime, if you receive any strange messages claiming to be from Adidas, do not click on any links or share personal details. Always verify such communications by contacting the company directly through its official website or customer service channels. Staying alert is the best way to stay safe in the digital age.

Adidas has built a strong reputation over the years, and this incident serves as a reminder that even big companies can face cyber threats. By working together—businesses improving security and customers staying cautious—everyone can help reduce the risks of data breaches in the future.

The company has not yet announced any compensation or additional support for affected users, but it is likely to provide more guidance in the coming days. For now, the focus remains on investigating the breach and ensuring that customer data is protected from further misuse.

As the situation develops, Adidas will continue to update the public through its official channels. Customers are encouraged to follow these updates and take recommended precautions to safeguard their personal information. While no system is completely hack-proof, awareness and quick action can minimize the damage caused by such cyber attacks.

Adidas has apologized for the inconvenience and reassured customers that it is doing everything possible to resolve the issue. The company’s commitment to transparency and security will play a key role in rebuilding trust with its users. In today’s connected world, cyber attacks are an unfortunate reality, but with the right measures, their impact can be controlled.

For now, Adidas shoppers should remain patient and vigilant as the company works through this challenge. The brand’s long history and global presence give customers reason to believe that it will handle this situation responsibly. As more information becomes available, Adidas will keep its community informed and supported every step of the way.