Influencer UK - Editorial Team
Starting a business is often portrayed as an exciting journey filled with limitless potential. But what about the side that doesn’t make it to motivational speeches—the costly mistakes, the failed strategies, and the pitfalls that can sink even the most promising ventures? Don’t Do This: A Guide to Business Survival by Furkat Kasimov offers a refreshingly honest take on what not to do in business.
Instead of the usual feel-good advice, Kasimov lays out close to 150 real-life mistakes made by actual businesses. Each example is clear and to the point, explaining what went wrong, why it happened, and how to avoid the same fate. Whether it’s financial mismanagement, poor hiring decisions, or flawed marketing strategies, this book is designed to be a straightforward resource for entrepreneurs, business owners, and managers alike.
Kasimov isn’t just theorizing—his background as an entrepreneur and investor gives him firsthand insight into the challenges businesses face. He co-founded LeadsMarket.com, an advertising technology company that grew to nearly $100 million in revenue without external funding. Now, he’s sharing hard-earned lessons to help others sidestep common mistakes and build sustainable businesses.
The book’s direct and practical approach makes it useful for anyone at any stage of business. New entrepreneurs can use it as a roadmap to avoid early missteps, while seasoned professionals will recognize and relate to the challenges discussed. The examples span various industries, making the lessons widely applicable.
Rather than promising overnight success, Don’t Do This focuses on business survival—how to recognize risks before they become disasters and how small missteps can snowball into major problems if left unchecked. It’s a guide that treats readers as capable individuals, giving them the tools to make informed decisions without sugarcoating the realities of running a business.
If you’ve ever wished someone had warned you before making a costly mistake, this book does exactly that. You can find Don’t Do This: A Guide to Business Survival here.
