Apple has reportedly abandoned its long-rumored iPhone hardware subscription service after two years of development. Initially revealed by Bloomberg’s Mark Gurman in 2022, the service was envisioned as a way for customers to access Apple devices through an ongoing monthly subscription, offering a simpler alternative to large upfront payments.

What Could Have Been

Unlike Apple’s existing iPhone Upgrade Program, which allows users to pay off a device over 12 or 24 months, the proposed subscription model would have required customers to pay a continuous monthly fee without a defined end date. This model aimed to make Apple’s high-end devices more accessible to those unable to afford the full cost upfront.

Why the Plug Was Pulled

Development on the service reportedly halted in recent months due to a mix of challenges, including regulatory concerns, persistent software bugs, and internal hurdles. Apple disbanded the team working on the project, reallocating resources to other initiatives.

This decision follows Apple’s recent streamlining of its payment services, including the shutdown of the Apple Pay Later installment option, which had been active for less than a year.

While the hardware subscription service is no longer in the works, Apple continues to explore innovative ways to make its products and services accessible to a broader audience. For now, the iPhone Upgrade Program remains the primary option for those seeking flexible payment terms.