This Christmas is going to be a festive twist as popular bakery chain Greggs is opening a special Champagne bar! Yes, you read that right. To celebrate the holiday season, Greggs is going fancy with Fenwick that is Newcastle’s well-known department store to offer a luxurious dining experience. Imagine munching on your favorite sausage roll by Greggs as fine Champagne drips down while you are munching on it. Sounds unreal, doesn’t it?

Greggs Goes Gourmet at Christmas
This custom 16-seat Champagne bar, put in place by Greggs, will be at the heart of Fenwick’s food hall. Perpetually a Newcastle staple since 1882, it’s teaming up with old local favourite Greggs since 1951 to ensure something to remember for this festive season. And, however, it is not any old Greggs meal You will only be taking a little snack away with you here; Greggs with a gourmet twist.

All Greggs shops will have the “Best Sells” menu with six items, but dressed in fancy new sauces and toppings. For example, the good old sausage roll has become a hot honey sauce accompaniment, while the steak bake will sport peppercorn aioli. And here is a sausage, bean, and cheese melt, and a Bloody Mary ketchup takes it just a little bit further.

Champagne and Sausage Rolls? Yes, Please!
Adding to the glamour is that Greggs treats will be served with glasses of Champagne, sparkling wine, and even cocktails! Fenwick’s personal executive chef chose all of these wines to complement the flavors in Greggs’ baked treats. Expect to enjoy some of Italy’s best sparkling wines and top Champagnes from France, including Perrier-Jouët.

Prices:. If you are used to popping into Greggs and getting a quick bite to eat, then be prepared to pay a little more for this experience. The sausage roll at the Champagne bar in Fenwick’s costs £4 compared with a little under £1.45 at a Greggs shop. Well, when you’re having it with Champagne, you’re paying for the whole fancy experience. The Champagnes themselves range from £10 to as much as £75 for a glass of Louis Roederer Cristal!

However, if you’re not a Champagne drinker, the four signature cocktails include one called the “Yum Yum Twist” after Greggs best-selling yum yum desserts. Who knew sausage rolls could get this high-brow?

A Festive Throwback: Bistro Greggs
This isn’t the first Greggs has got out all for Christmas. Last year, they launched ‘Bistro Greggs,’ a pop-up restaurant also at Fenwick’s in Newcastle. It was all about giving Greggs’ favorites a glamorous makeover. The menu included festive treats like their famous festive bake, roasted with duck-fat potatoes finished with chestnuts, sprouts, and smoked pancetta. There was also a steak bake, served with dauphinoise potatoes, green beans, and toasted almonds to complete the dish.

Greggs’ festive pop-ups are always great for bringing something different to fans without losing their identity. So, all in all, Greggs has really been special this holiday season, and this year’s Champagne bar is next in that line of progression.

Beyond Bakes: The Marketing Stunts of Greggs
Greggs are no strangers to clever marketing stunts. It is now really a iconic thrust for them, to say the least. In its most recent marketing campaign, the bakery chain rolls out a line of quirky jewelry, including sausage roll earrings and a signet ring bearing the Greggs logo. Even a clothing line under the brand, produced in cooperation with Primark, features everything from Greggs-themed hoodies to socks. It seems Greggs never runs out of new ideas to keep their brand fresh and exciting.

Why is Greggs So Successful?
It’s not just flashy advertising that’s propelling Greggs to great heights. The bakery chain has had an incredible past few years, opening new stores left and right across the country. As of today, there are well over 2,550 Greggs shops across the UK, and according to Roisin Currie, the company’s CEO, they could potentially have more than 3,000.

Among the contributory factors of the success of Greggs is the cost-of-living crisis, whereby their affordable food is priceless to individuals in pursuit of not just a quick but also tasty, delectable meal.
Their sausage rolls, bakes, and sandwiches come at a value for money, putting many individuals in position over and above these options.

Beyond Breakfast
Greggs also reaches further by offering more than just mere bakes and sausage rolls. While the bakes and sausage rolls remain the show stoppers, they have started to sell more takeaway pizzas. They seek to exploit the market for takeaway pizzas that are cheaper than what Dominos offers. They are also stretching some of their extended hours so that people who have not as much time can still get a quick dinner from them.

This strategy appears to have produced yields. For example, in the last one year, Greggs’ share price has risen by almost 22 percent. The reasons behind this are a history of record profits and sustained growth.

Future Outlook
And to be launched just in time for Christmas, the Champagne bar at Greggs, it is not something that will happen again, now. This bakery chain is never afraid of making fun of itself, of poking the nose of the brand where one would expect most harm. Whether the sausage roll is served with a glass of bubbly or a steak bake enjoyed with, dare say, gourmet side-dishes, Greggs is proving its whole philosophy: even the humblest of things can become something great.

So, this Newcastle holiday season, indulge in some little bits of luxury at Greggs’ Champagne bar. It is the right mix of comfort food and festive treat, and who knows-it might become your new favorite Christmas tradition. After all, who can resist a sausage roll and some sparkle on the side?