Klopp’s New Adventure: A Global Role at Red Bull

Klopp, the charismatic former Liverpool boss, is set to get into a new chapter of his footballing journey as global head of soccer at Red Bull. The German will be responsible for overseeing a network of clubs around the world, including RB Leipzig, Red Bull Salzburg, and New York Red Bulls.

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Steffen Prößdorf, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

A leap from the dugout

Coming off close to a quarter of a century on the sidelines, Klopp’s decision to get off the managerial scorching seat certainly came as a surprise to many. Still, his passion for this beautiful game remains undimmed. He takes on his new role at Red Bull in a different capacity, positioning himself to continue his involvements with shaping the future of football. Those would be roles done from an entrepreneurial strategic perspective rather than the plain rugby-risking thrill of being the bench boss.

At Red Bull, Klopp’s role goes way beyond what one might think a manager normally has to do. Directing club network strategy will be his task, but also helping draft and implement a unified vision for footballing excellence – everything from player development and recruitment to tactical philosophy and club culture.

Coup for Red Bull

Appointing Klopp as the global head of soccer for Red Bull is undoubtedly a success for the company. He is one of the strongest and charismatic leaders with great abilities in tactical terms, which should be good for raising the profile of the Red Bull family of footballers.

A new challenge

Klopp himself said the words to express his excitement with the new role: “Almost 25 years on the sideline, I could not be more excited to get involved in a project like this. The role may have changed, but the passion for football and for the people who make the game what it is hasn’t. By joining Red Bull at a global level, I want to develop, improve, and support the incredible football talent that we have at our disposal.”

The future of Red Bull football

Klopp proved to be an even more useful figure for the future of football at Red Bull: inspiring, with a magical hand to somehow make his charges believe in a cause, as well as with great strategic vision. The club’s network will be impossible to say how high he might take it, but with Klopp at the helm, the future of Red Bull football looks amazingly promising.

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