If you’re old enough, you might remember a chocolate bar called “Marathon.” For some of you, it probably never left your mind, even though it was rebranded as “Snickers” in the UK 34 years ago. Well, good news for all the Marathon lovers out there—it’s making a comeback! Mars, the company behind the popular treat, has announced a special “Marathon retro edition” to bring back those nostalgic feelings.

The original name was dropped in 1990, causing a bit of an uproar among fans. Some diehard Marathon lovers have been complaining about the name change ever since. Mars has finally decided to answer those complaints, bringing back the old name—at least for a limited time. This special edition will be available at Morrisons stores across the UK, giving everyone a chance to relive their favorite chocolate bar’s past.

A Trip Down Memory Lane

Back in 1990, when Mars decided to change the name of Marathon to match its US counterpart, Snickers, many people weren’t happy. The change sparked a lot of debate. Why mess with a good thing? But Mars wanted to unify the name of the product worldwide. The Snickers bar had been around for much longer—since 1930 in the US—and the company wanted a single, recognizable brand for all its markets.

However, there was a good reason why the candy bar wasn’t named Snickers in the UK when it first launched. When the treat came to British shores in 1967, the company thought the name Snickers might cause some giggles since it rhymed with “knickers”—a common British word for underwear! So, they named it Marathon instead, and it stayed that way for over two decades.

A Sweet Celebration

Steve Waters, the senior brand manager at Mars, shared the excitement about this special edition. “It’s a great way to celebrate over 90 years of Mars making chocolate in the UK,” he said. “We hope fans of Snickers, who remember when it was called Marathon, will enjoy picking it up in stores.”

The limited edition is not just a fun throwback, but it’s also a way for Mars to celebrate its long history in the UK. The company has been making chocolate there for more than 90 years, and this is their way of marking that milestone. It’s also a nod to the many fans who never quite got over the name change. For those who miss the old Marathon bars, this is a chance to relive the good old days.

Snickers vs. Marathon – A Generational Debate

Whether you call it Snickers or Marathon, there’s no doubt that it’s a candy bar that brings back memories. In fact, the name change has even made its way into pop culture. In one episode of the popular TV series Unforgotten, a Marathon wrapper found in someone’s pocket was a clue that they had been dead for a long time. It’s little references like these that remind people of the candy bar’s long history.

The Snickers bar, or Marathon as it was known in the UK, is made of nougat topped with caramel and peanuts, all covered in delicious milk chocolate. Whether you’re team Snickers or team Marathon, it’s hard to deny the treat’s deliciousness. It’s one of those classic candy bars that has stood the test of time, even with the name change.

The Power of Nostalgia

The decision to bring back the Marathon name isn’t just about chocolate—it’s about the power of nostalgia. Sometimes, companies don’t realize just how much loyalty their customers have to certain brands. When a name or product is changed or taken off the market, it can cause real disappointment. For instance, when Nestlé decided to stop making the 60-year-old Caramac bar, it was met with dismay from fans who had loved the treat for decades.

But just like the Marathon bar, the story didn’t end there. After much outcry from fans, Nestlé decided to bring the Caramac back for a limited run, much to the delight of chocolate lovers everywhere. “Calls for its return were heard loud and clear,” said Lisa Butterworth, the brand manager for Nestlé UK & Ireland. She added that the limited run gave people a chance to “savor and stock up on Caramac.”

Hope for Other Favorites?

The return of Marathon and Caramac has given hope to fans of other discontinued sweets and treats. Many people are still waiting for their favorite chocolates or biscuits to make a comeback. For example, Nestlé also recently stopped making the Breakaway biscuit, which was another beloved snack in the UK.

Could this trend of bringing back old favorites continue? It seems like companies are starting to realize that there’s a big market for retro products, especially when it comes to food. People love a bit of nostalgia, and nothing brings back memories quite like a taste from the past. Who knows? Maybe other long-lost treats will start showing up on store shelves again soon.

A Treat for Old and New Fans

For now, fans of Marathon (or Snickers) can enjoy this special retro edition. Whether you’ve been missing the old name or are just curious about what the fuss is all about, it’s a fun opportunity to grab a bit of chocolate history. The limited run at Morrisons stores means it won’t be around forever, so you might want to stock up while you can.

This special edition of Marathon is more than just a name change—it’s a reminder of the brand’s long history and a celebration of its loyal fans. Whether you’re a longtime lover of Marathon or just someone who enjoys a good chocolate bar, this retro edition is sure to satisfy your sweet tooth.

So, are you team Marathon or team Snickers? Either way, it’s time to enjoy the ride down memory lane with a bite of nostalgia!