Ritika Janiya
Imagine wearing your favorite Greggs snacks as jewelry! Yes, you read that right. Greggs, the famous UK bakery known for its sausage rolls and tasty treats, is stepping into the world of fashion with something quite unexpected – a 22-carat gold jewelry collection!
Greggs started as a small bakery in Newcastle, but now they’re taking a bold leap into the world of fashion. This move may sound surprising, but Greggs has always been about creativity and fun, and they are proving it once again with this unique idea.
What’s in the “Baked in Gold” Collection?
This special collection, called “Baked in Gold,” is coming out this Friday, just in time to celebrate London Fashion Week’s 40th anniversary. Each piece in the collection is designed by a talented British artist named Dion Kitson, known for his playful and imaginative designs.
So, what can you expect in this shiny new collection? Let’s dive in:
- Sausage Roll Earrings: Yes, you heard right! You can now wear Greggs’ iconic sausage rolls on your ears. These fun earrings will cost £36. And don’t worry, there are vegan sausage roll earrings for the same price, so everyone can join in on the fun!
- Jam Biscuit Necklace: If earrings aren’t your style, how about a necklace? The collection also includes a cute jam biscuit necklace for £45. It’s perfect for anyone who loves a sweet treat!
- Greggs Signet Ring: Show your love for Greggs with a signet ring, priced at £48. It’s designed to look like the famous Greggs logo, making it a bold statement piece.
- Greggs Charm Bracelet: The star of the show is the Greggs charm bracelet, priced at £96. This bracelet has tiny charms shaped like all your Greggs favorites – a pizza slice, a coffee cup, a steak bake, and more. It’s like wearing a mini menu on your wrist!
Why Is Greggs Launching a Jewelry Line?
You might be wondering, why is Greggs, a bakery, launching a jewelry collection? According to Hannah Squirrell, Greggs’ Customer Director, it’s all about giving customers new ways to show their love for the brand. “We’re always looking for ways that help Greggs customers share their love for the brand, and the launch of Baked in Gold is another fun way to deliver this,” she said.
Greggs wants their customers to have fun and express themselves in quirky ways. By teaming up with Dion Kitson, Greggs is bringing their brand into a whole new area – jewelry. And why not? After all, Greggs has already dipped its toes into fashion before.
Who Is Dion Kitson?
The artist behind these playful pieces, Dion Kitson, is no stranger to creative and quirky designs. He’s known for his fun, unexpected creations like a gold “Munster Munch” ring. Kitson explained, “When Greggs asked me to turn their most iconic menu items into jewelry, it made sense… it’s right up my street. It’s about having fun with something we know and love in the UK.”
Greggs’ Fashionable Past
This is not the first time Greggs has ventured into the fashion world. Back in 2022, Greggs partnered with Primark to launch a clothing range that was all about Greggs’ brand love. The clothes, which included hoodies and T-shirts featuring Greggs logos and designs, were a huge hit and sold out almost immediately. So, if the clothing line is anything to go by, this new jewelry collection will probably be just as popular!
How Can You Get Your Hands on This Sparkly Collection?
If you’re eager to add some tasty bling to your jewelry box, the “Baked in Gold” collection will be available from 10 am on Friday. Keep an eye on Greggs’ social media channels for more details and updates on where to buy these fun pieces. Since Greggs’ previous ventures into fashion sold out so quickly, you might want to set an alarm and be ready to grab your favorites!
Why This Collection Could Be a Hit
You might be wondering, will people really buy jewelry shaped like sausage rolls and biscuits? Well, Greggs thinks so! The bakery chain knows its customers well and understands that they love a bit of fun and nostalgia. Many Brits have grown up with Greggs, grabbing a sausage roll on the way to school or enjoying a pastry with friends. This jewelry collection is a way to celebrate those moments in a light-hearted and creative way.
Plus, in today’s world, where quirky fashion statements are more popular than ever, Greggs is likely to attract both their loyal customers and new fans looking for something unique. It’s a chance to wear something that not only looks great but also makes people smile.
Final Thoughts: Fashion with Flavor
Greggs’ new jewelry collection shows that fashion doesn’t always have to be serious. Sometimes, it can be all about fun, playfulness, and a little bit of surprise. Whether you’re a die-hard Greggs fan or just someone looking for a unique accessory, the “Baked in Gold” collection might have something just for you.
So, get ready for Friday, and who knows? You might just find yourself rocking some sausage roll earrings or a jam biscuit necklace. After all, why not add a little sparkle – and a lot of flavor – to your life?
