Gymnast Suni Lee, sprinter Gabby Thomas, and swimmer Caeleb Dressel have added a new title to their impressive resumes: models. These Olympic athletes, who are set to represent Team USA at the Paris Games, were chosen to star in Kim Kardashian’s Olympic SKIMS campaign. They join fellow sprinter Fred Kerley and Paralympians Jessica Long and Nick Mayhugh in showcasing the stylish and comfortable attire.
Kim Kardashian excitedly announced the collaboration on Instagram, captioning a post with, “SKIMS FOR TEAM USA!!!! Let the games begin!” The announcement came shortly after the opening ceremony, setting a vibrant tone for the Games.
The campaign images feature the athletes in a range of SKIMS apparel, from t-shirts and sweatpants to America-branded underwear. This diverse collection aims to provide comfort and style, essential for athletes who endure rigorous training and competition schedules.
Kardashian also shared a behind-the-scenes video from the photoshoot, capturing the essence of the collaboration. In the video, Suni Lee expressed her love for competing with other athletes and for her country. Jessica Long reflected on the “sacrifice, the tears, and the excitement” that come with being an athlete. Gabby Thomas highlighted that Team USA represents “strength, confidence, and work ethic,” while Caeleb Dressel described the Games as a “surreal emotional moment.”
Dressel, a Gold Medal-winning swimmer, opened up about his excitement for working with the SKIMS brand. He reminisced about his time at the Tokyo Games, where he noticed his female teammates wearing comfortable loungewear and was intrigued by the brand behind it. “I remember in Tokyo, all the girls walking out in all of this really comfy-looking loungewear, and we asked, ‘What is that?'” Dressel shared in an interview with Vogue. “And the girls said, ‘Oh, it’s Kim’s brand.’ We were all super jealous.”
Dressel’s admiration for the brand grew when his wife, Meghan, found comfort in SKIMS bodysuits during her pregnancy. “I wear the briefs every day,” Dressel admitted, underscoring his loyalty to the brand’s comfort and quality.
Dressel’s enthusiasm doesn’t stop there. He revealed a playful plan to celebrate his partnership with SKIMS in Paris. “Oh yeah, I am definitely going to the Eiffel Tower and taking a selfie. I’ll be in my undies—just my SKIMS. I think that’ll make people happy.”
This collaboration highlights the intersection of sports and fashion, showcasing how athletes can influence trends and bring attention to brands. Kim Kardashian’s choice of athletes like Lee, Thomas, Dressel, Kerley, Long, and Mayhugh underscores the diversity and strength of Team USA. Each athlete brings a unique story and background, enriching the narrative of the SKIMS campaign.
Suni Lee, known for her remarkable performance in gymnastics, brings a sense of grace and determination to the campaign. Her journey from a promising young gymnast to an Olympic star is inspiring, and her participation in the SKIMS campaign adds another dimension to her multifaceted career.
Gabby Thomas, a standout sprinter, embodies speed and power. Her participation in the campaign highlights her confidence and work ethic, traits that have propelled her to the top of her sport. Thomas’s inclusion in the SKIMS campaign signifies the brand’s recognition of her influence both on and off the track.
Caeleb Dressel, a dominant force in swimming, brings a charismatic and approachable energy to the campaign. His candidness about his love for SKIMS and his playful plans for Paris demonstrate his fun-loving personality. Dressel’s involvement in the campaign is a testament to his status as a leading figure in the sports world.
Fred Kerley, a sprinter known for his incredible speed, joins the campaign, showcasing his athletic prowess and dedication. Jessica Long, a Paralympic swimmer with a remarkable story of resilience and achievement, adds depth and inspiration to the campaign. Nick Mayhugh, another Paralympian, represents the determination and spirit of athletes who overcome challenges to achieve greatness.
The SKIMS Olympic collection not only celebrates the athletes’ achievements but also promotes the idea that comfort and style can go hand-in-hand. Kim Kardashian’s vision for the collection reflects a modern approach to sportswear, one that values the athletes’ need for functionality without compromising on aesthetics.
As the Paris Games unfold, the collaboration between SKIMS and Team USA athletes is set to capture the world’s attention. The campaign is a powerful reminder of the synergy between fashion and sports, and how both industries can collaborate to create something truly special.