Following months of rumormongering and speculations, Sephora has finally confirmed that a new store opening in Birmingham’s Bullring shopping center is on the books. Before long, beauty enthusiasts from Birmingham will be enjoying a different destination for getting all their favorite makeup and skincare brands.

The Big News
Sephora has announced it is to open its second UK store in the Bullring – but not until before Christmas 2024. No exact opening date has been confirmed but it will occupy a huge site on the upper level of the Bullring, formerly home to Victoria’s Secret.

What You Can Expect
The new Sephora store will be huge, with an area of 4,925 square feet. It will offer an expansive palette of beauty products: makeup, skincare, haircare, fragrances, and wellness; major brands such as Glossier, Rare Beauty, Kayali, and Glow Recipe are included. Besides, Sephora will add its very own premium Sephora Collection.

Exciting In-Store Services
Sephora is known for more than just products; they also have amazing in-store beauty services. Whether you need a little touch-up or full-on glam makeover, Sephora beauty advisors got you. Consultations are offered for makeup, skin, hair, and brows. One can book treatments, ranging from quick fixes to full glam makeup looks.

Brands such as Elemis, Dermalogica, and Seasonly will offer luxurious facials. Benefit will provide its celebrated BrowBar services, and Dyson will style hair from soft waves to bouncy curls.

What Sephora Says
Sarah Boyd, Sephora UK’s Managing Director, said: “We’ve listened to our customers and their desire for a Sephora store in Birmingham. The response on social media and directly from customers, particularly since our Manchester and Newcastle announcements, has been incredible. We are beyond excited to open its doors in the Bullring this winter.”

Sephora’s Expansion in the UK
It is the latest site to square Sephora’s openings in Manchester’s Trafford Centre and planned openings in Newcastle’s Metrocentric and Eldon Square. The group has further stores in London’s Westfield Stratford and Westfield White City.

Birmingham beauty lovers will soon get a feel for a new destination for shopping, featuring the latest beauty products and in-store experiences. Get ready to shop your favorite brands and enjoy top-rated beauty services like never before—exclusively at Sephora’s new Bullring store, before Christmas 2024!