As Amazon Prime Day kicks off for summer 2024, shoppers are flooding the platform in droves to seize the best and most affordable deals before the event concludes on Wednesday, July 17.

Prime Day has evolved into a significant shopping event over the years, offering deep discounts on a wide range of products including tech gadgets, beauty items, baby essentials, home goods, gardening tools, DIY supplies, and fashion items—many priced lower than those on Black Friday.

Our team of money-saving experts will be actively scouring the deals alongside you to ensure you maximize your savings this Prime Day. If you haven’t already, becoming an Amazon Prime member is highly recommended to access the lowest prices and enjoy free next-day delivery on tens of thousands of eligible products.

In addition to Prime Day, several other retailers have also rolled out significant price cuts, and we’re here to keep you informed about those as well. LOOKFANTASTIC, for instance, is currently offering a 25% discount on a wide selection of beauty, makeup, anti-aging products, perfumes, and skincare essentials, available until July 17.

Discounts will span across various categories including electronics, homeware, fashion, and beauty. Amazon is keeping most details under wraps and isn’t expected to unveil many deals in advance. However, we’ll promptly evaluate the quality of deals on our Amazon deals page as soon as they go live on Tuesday, July 16. While Amazon has provided a few assurances and teasers, here’s what they’ve disclosed:

Amazon is promising its ‘lowest prices of the year’ on selected products from Barbie, L’Oréal, and Shark. If you’re eyeing something from these brands, it’s worth checking out Prime Day deals. You can also use the free Amazon price tracker CamelCamelCamel to confirm if it’s truly the best price this year.

The retail giant also plans to feature deals from Elemis, Ghd, Ninja, Samsung, Bose, Fitbit, Oral-B, and Sony. These brands typically offer discounts during major Prime events. Looking back at last year’s Prime sales, we saw several enticing deals from these brands, offering a glimpse of what might be available in the upcoming sale.