2024 went off on all the wrong cylinders for Aston Martin, but this luxury car company still holds anticipation. They are quite positive about the fact that new models will give impetus to sales and help drag the auto player from losses.

High-luxury marque Aston Martin, which produces the sleek automobiles driven by James Bond, had a poor first half of 2024. The carmaker sold fewer cars and lost millions, but it is still optimistic about the second half of this year.

In the first half of 2024, only 2,000 cars were sold by Aston Martin, one-third less than in previous times. Their losses also increased by 52 percent to £216.7 million. Despite these setbacks, the company’s share price rose by more than 6 percent recently. Why? Because Aston Martin has some exciting changes that they’re going to do and hope to recover with.

It’s a 111-year-old company that’s been surviving some rough times, almost going out of business in 2020. Luckily, billionaire fashion mogul Lawrence Stroll saved it from that fate. Since then, Stroll has been working hard to turn things around. Feeling that Aston Martin was a bit too common, he reduced the number of available cars, even sponsoring a Formula One racing team in order to give the brand a feeling of eliteness. He introduced new car models.

The company has brought out many new cars recently. It has a new Vantage sports car and an updated version of its DBX sport-utility vehicle, which seemed to impress buyers. In addition, there are new versions of its DB12 and Vanquish sports cars. These new models come with refreshed technology that fixes some problems with older models. This new lineup is expected to attract more customers and increase sales.

It’s these new cars, said Stroll, that signal a “pivotal moment” for the company. He will be joined in September by a new chief executive, Adrian Hallmark, rather than replaced, as Stroll is to stay on as chair of the company. Stroll said he had no doubt Aston Martin would start making money later this year, and he looked forward to reporting a strong third and fourth quarter.

Big plans still lie ahead for the company, especially its shift towards electric cars. They don’t, at the moment, have electric models. They will bring out, however, a hybrid version of their Valhalla supercar in 2026. That is a year later than they had initially planned.

There are also fears that the UK government is going to reinstate a ban on new petrol and diesel cars by 2030. The previous government delayed this ban until 2035, but the Labour Party has promised to stick to the 2030 deadline. Aston Martin’s finance boss, Doug Lafferty, believes that the group will still benefit from special rules allowing smaller car manufacturers to keep selling cars until 2035—in fact, he hopes those rules won’t be ended.

It’s not just Aston Martin. Overall car production in the UK fell 7.6 percent in the first half of 2024 compared to the same period last year, according to data from the Society of Motor Manufacturers and Traders. The slide is expected because carmakers are overhauling factories to increase production of electric vehicles.

In a nutshell, though Aston Martin has had a thin start in 2024, they feel optimistic about the future. With new car models in line and further schemes of shifting to electric vehicles, they feel things will turn around and they will see better sales in the coming months.