Thousands of devoted Taylor Swift fans from the U.S. are embarking on a transatlantic journey to catch the pop sensation’s Europe leg of her Eras Tour. Despite missing out on her U.S. concerts last year or facing steep ticket prices, these fans are seizing the opportunity to experience Swift’s magic across the pond.

The anticipation is palpable as Swift prepares to kick off her Europe tour in Paris, followed by stops in various cities across the continent. Americans have snatched up a significant portion of tickets for her sold-out shows, with Stockholm alone expecting around 10,000 concertgoers from the U.S.

For many fans, traveling to Europe for a concert may seem unconventional, especially with the option to watch the tour from home. However, the trend of “tour tourism” is on the rise, fueled by the allure of experiencing live music in exciting new destinations.

Some North American fans found that attending Swift’s European concerts was no more expensive, and sometimes even cheaper, than seeing her closer to home. Tighter restrictions on ticket fees and resales in Europe made the trip feasible, offering a unique blend of travel and entertainment.

Jennifer Warren from Ontario, Canada, exemplifies this trend. Unable to secure affordable tickets in the U.S., she and her family decided to plan a European vacation around Swift’s concert in Hamburg, Germany. Despite initial challenges, Warren sees the trip as an opportunity to explore new destinations while enjoying her favorite artist’s performance.

The economic impact of this phenomenon, dubbed “Swiftonomics” and the “Swift lift,” extends beyond fan experiences. Cities like Stockholm are bracing for an influx of visitors, with hotels selling out and local businesses gearing up to cater to Swifties from around the world.

Despite uncertainties about the longevity of tour tourism, the enthusiasm surrounding Swift’s Europe tour suggests a growing appetite for combining travel and music experiences. Whether it’s exploring new cultures or simply following their favorite artist, fans are embracing the opportunity to create unforgettable memories on both sides of the Atlantic.