Influencer Editorial Team
Liverpool, renowned for its vibrant musical celebrations, is set to elevate its reputation by transforming into “Taylor Town” to honor Taylor Swift and her legion of fans during her three-day run of sold-out shows in June. Following its successful hosting of Eurovision in 2023, the city aims to celebrate Swift’s visit with a series of events and installations between June 8 and 16.
Swift will be performing at Anfield Stadium from June 13 as part of her global record-breaking Eras tour. To mark this occasion, Liverpool ONE, Royal Albert Dock Liverpool, and the Metquarter will feature unique art installations representing each of Swift’s 11 albums. Curated by the city council’s Culture Liverpool team in collaboration with social enterprise Make CIC, these installations will include:
- A moss-covered grand piano representing the evermore era.
- A “red room” symbolizing the Red era.
- Giant hearts depicting the Lover era.
These installations form the Taylor Town Trail, encouraging fans to explore the city while engaging with Swift-inspired art.
In addition to the art trail, Liverpool will host a series of ticketed craft workshops under the banner “Liverpool Loves Taylor (Craft Version)” at the Metquarter. These workshops will allow participants to:
- Create origami pieces for an installation.
- Transform T-shirts in a session called “Swif-tee Transformation.”
- Upcycle denim and make collages.
- Decorate cupcakes, all inspired by Swift’s music and style.
The University of Liverpool is organizing “Tay Day,” an academic conference on June 12 to “debate and deconstruct” Swift’s work. This symposium, led by the university’s Institute of Popular Music, will bring together fans, students, and academics to discuss Swift’s impact on culture, feminism, and music. Topics will range from her role as “Miss Americana” to her persona as an “anti-hero.” The conference will conclude with a session of “Critical Karaoke,” where researchers present one-song essays on their chosen Swift tracks.
Dr. Sam Murray and Dr. Amy Skjerseth, organizers from the Institute, highlighted Swift’s significant cultural and economic influence, stating, “The musical, social, and economic impact of Taylor Swift is undeniable. We look forward to exploring her style, her wildest dreams, and discussing her reputation.”
Liverpool’s City Council, represented by Councillor Harry Doyle, has been monitoring the economic impact of Swift’s European tour on host cities, noting the substantial influx of fans and economic boost. The Eras tour, starting its UK leg in Edinburgh on June 7 before heading to Liverpool, Cardiff, and London, is expected to inject £997 million into the UK economy, as projected by the Barclays Swiftonomics report.
This city-wide celebration of Taylor Swift underscores Liverpool’s commitment to embracing and celebrating musical talent, promising an unforgettable experience for Swift’s fans and a significant economic boost for the city.
