Kylie Jenner beats Ariana Grande to become most followed woman on Instagram, crosses 300 million followers

American social media personality and business mogul Kylie Jenner has become the world’s most-followed woman on Instagram. The Kylie Cosmetics founder, who is soon to become mom for the second time, set the record recently, beating pop star Ariana Grande, who previously held the record. The data on her account showed on Thursday that the star had reached 300 million followers.