Many Start But Only Some Succeed: Mamaearth

Everybody wants to use skin products that are safe for the skin and are made of natural ingredients. Consumers are worried about the chemicals used in the production process. Products made of organic ingredients are high in trend these days, due to their positive factors. In this world, which is filled with products made from chemicals, some are trying to produce natural products. These products are made of natural ingredients and are not only good for children but also for elders.

Mamaearth was founded in 2016 in Gurugram, Haryana(India) for creating chemical-free products by Ghazal Alagh and Varun Alagh. When one is about to have a child, as parents they want the best for their child. Having the same concern Mamaearth’s founders who were going to become parents introduced the brand. It was introduced in the market for solving the basic problem of all Indian parents.

Their goal is to create a brand that will be your friend, rather than every parent’s friend. A friend who knows your problem and works hard to solve it. A brand that all parents can trust, a brand that aims to improve the lives of mothers and pregnant women. The best is a brand that welcomes all children into the world of health and safety. They are committed to providing internationally recognized, safe and non-toxic products for all parents and babies from head to toe.

The company started with the launch of only six products for baby care. Today, the brand has a large range of products not only for babies but also for both males and females. They have a special range of products designed for pregnant women. The company has started building great trust in the heart of consumers and only with four and a half years is serving customers across 500 cities in India.

It has had tremendous growth in a very short period. Mamaearth has become one of the few companies reaching a turnover of over a hundred crores in just four and a half years. The company has made it huge due to its high-quality products and has connected with customers at an emotional level. It started a perspective of solving problems for parents to use natural products and with the increasing number of customers, one can see how they are justifying their goal.

The company is not only helping parents but also help in preserving the earth. Mamaearth recycles a large amount of plastic, even more than the plastic they use. This recycling of plastic initiative is run by the name “Let’s Recycle.” It not only carries out this initiative at the company level but also spread awareness about it among its customers.

The company has also started with an initiative to plant more trees. They have collaborated with SankalpTaru Foundation which is an IT-enabled NGO, spreading greenery with its core philosophy of “planting trees for the people, by the people”. The company plants one tree for every order they receive. Mamaearth links your order with your sapling and with this link you can also locate the plant.

The brand has not only achieved great heights but also has collaborated with some eminent Indian personalities like Bollywood actress Shilpa Shetty and also many other social media influencers. These personalities personally trust the company’s products and are helping the company to gain more success. Shilpa Shetty has become their brand ambassador and also has invested in the company knowing the great quality of products.  In an environment where most companies do match safety requirements, Mamaearth produces toxin-free products that match safety standards. Mamaearth is the first Asian brand to obtain “MADE SAFE” certification.

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