How Starbucks gets you to spend more money?

Screenshot 20210531 080350 DuckDuckGoIt’s hard to pass up the smell of freshly brewed coffee. And this familiar green mermaid has come to mean just that all around the world. There’s reason why Starbucks always end up costing us a little more than we expected.                                         Well, for one thing, starbucks has figured out how to keep their local frappuccino loving and iced coffee caffeine addicts happy. They are constantly creating new variations of old standards. Unicorn, Zombie, double double fudge bar frappuccinos and the pumpkin spice lat test that usher in fall. Customers rush to the collect starbucks to try these limited time offers. Thus keeping things exciting and unpredictable. Starbucks stores are designed to be aesthetically pleasing while also catching customers attention. The food case is generally kept in the best list area of the store, drawing your attention right for it. Screenshot 20210531 075215 DuckDuckGo

And those very tempting grab and go items right by the register, like candy, cookies, and nuts are low cost add one that do eventually add up. Stores often change their floor layout. Be rearranging, it makes you notice new products you may not have tried before. Starbucks is constantly changing swapping in new merchandise and changing cup designs based on the season making things like the annual holiday- the med cup an instagrammable must have. Their loyalty program almost turns ordering into a game, where we keep trying to get to the next level. Though the Starbucks app, you can find special offers, reload your card, amd even redeem points for rewards. Buy enough drinks, about 16 and you’re rewarded with one free drink. Everyone knows starbucks three signature sizes, tall, grande and venti. But there’s another size they don’t tell you about short, which is eight ounces. The short is smaller and less expensive than a tall. But you have to specifically ask the barista for it. You’ll spend less while getting almost the same amount of coffee, just with less ice. If you’re looking to stay on a coffee budget, you may want to think twice about your daily dose of starbucks. 


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