Sports Car Giants Bugatti launches three new smartwatches

It isn’t easy for the common man to own a Bugatti Automobile. But the company has brought a slightly cheaper luxury, a high-end smartwatch that you can wear while driving your regular car.

Bugatti, in partnership with VIITA, the well-known watchmaking company has developed a collection of three new smartwatches called the BUGATTI Ceramique Edition One.

These watches are named after the following models of modern Bugatti cars.

Bugatti Pur Sport
Bugatti Le Noire
Bugatti Divo

These cars won’t have any of the current software platforms like the Google Wear. Instead, they will have a exclusive software. These come with a 390 x 390 pixel LED touchscreen and is covered with scratch-resistant sapphire crystal. It has all the functionalities of a typical smartwatch like GPS location, activity tracking, blood oxygen monitoring, notifications, etc.

All of these will have a Bugatti rubber wristband if one is wearing it as casual wear and if its a formal occasion, one can switch to a titanium band. It is claimed by the company that the watches have 1000 hardware parts. The battery is said to be of 445mAh that can last upto 14 days with 100 metres of water resistance at 10ATM. For starting customers, these watches are priced at €899 or $1096. In Rupees, the cost will be approximately Rs. 80,000. One can expect the deliveries of these smartwatches from October 2021.