Augmented reality NFT platform Anima gets backing from Coinbase

AR NFT startup Anima has raised $500,000 (₹3.6 crore) in pre-seed funding round from Coinbase Ventures, Divergence Ventures and Flamingo DAO, among others. Anima was founded by Neil Voss and Alex Herrity, Founders of photo/video app Ultravisual, which Flipboard acquired back in 2014. The startup is looking to use AR to shift how NFT collectibles can be viewed and shared.

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Their broader vision is finding ways for digital objects to interact with the real world, something that’s been a pretty top-of-mind concern for the AR world over the last few years, though augmented reality development has cooled more recently as creators have sunk into a wait-and-see attitude toward new releases from Apple and Facebook. Both the AR and NFT spaces are incredibly early, something Anima’s co-founders were quick to admit, but they think both spaces have matured enough that the gimmicks are out in the open.

The team has worked with a couple artists already as they’ve made early experiments in bringing digital art objects into AR and they’re launching a marketplace late next month based on ConsenSys’s Palm platform, where they hope to showcase more of their future partnerships.


Written by Guest


Natural Healer

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Graduation ceremony on Los Nietos beach attended by students of Colegio Felix Rodriguez de la Fuente