Last year, the highly anticipated Oasis reunion tour led to widespread chaos and fan outrage when many discovered tickets were being sold at drastically different prices. Some "Platinum" tickets were being sold for more than double the standard price, even for seats that were identical or located right next to each other.
Fans and even the band themselves initially believed this was due to "dynamic pricing," a system where ticket prices fluctuate in real time based on demand. However, a CMA investigation found no evidence of this. Instead, the confusion stemmed from "tiered pricing," where different price points are set in advance, and the more expensive tiers are what's left after the cheaper ones sell out. The issue was that Ticketmaster's website didn't clearly explain this system, and the "Platinum" tickets didn't offer any extra benefits, which the CMA said may have been misleading.
As a result of the CMA's findings, Ticketmaster has agreed to several changes to provide fans with more information:
Ticketmaster will be required to report to the CMA regularly over the next two years to ensure these new rules are being followed. A spokesperson for the company stated that they "voluntarily committed to clearer communication" and are happy the CMA found no evidence of dynamic pricing or illegal practices.
Please share by clicking this button!
Visit our site and see all other available articles!