People rush to 'dating apps' to overcome loneliness

The second wave has led to a 20-25% surge in new users signing up on such platforms. Dating apps too are now positioning themselves as a way to find potential partners and not just casual chats.

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Besides audio and video chat features that for dating to go virtual,the Covid vaccination status of a match has also emerged as an 'X FACTOR '. Those vaccinated are now flaunting the milestone on their profiles . For others ,just expressing the intent to get a vaccine ,or support for ot,helps too.

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"In the last one month we've seen around 28% user growth and 25% increase in daily active users, " dating app Aisle's founder and CEO Able Joseph said

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"When the lockdown hit last year ,we saw a surge in the number of installs due to boredom. But as time passed , we noticed users are looking for potential longterm partners."

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Dating app Bumble's communications director samarpita samaddar said' "since India went into lockdown in March 2020,more than one in two chats turned into something large number of messages being exchanged."

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Influencer Magazine UK