In a very dramatic move, the highly trending K-pop girl group NewJeans initiated a legal battle against its agency, ADOR-a subsidiary of the giant entertainment giant HYBE. This action has been taken by the girl group after a stormy time during which they claim they faced bad treatment and false promises.
NewJeans, known for their unique concept and global success, held a press conference on November 28th to announce their decision to terminate their exclusive contract with ADOR. The members expressed deep disappointment and frustration, citing a series of issues that led to their decision. They claimed that ADOR had failed to fulfill its obligations as an agency, leaving the group vulnerable and unsupported.
"The reason we are leaving ADOR is very simple," the group shared during the press conference. "NewJeans is an artist of ADOR, and ADOR is obligated to protect NewJeans. It is the most basic obligation that an agency has. ADOR does not have the will or ability to protect NewJeans. If we remain here, it will be a waste of our time, and our mental distress will continue.". More than anything, there is nothing that we can gain in terms of our work, so the five of us think that there is no reason at all for us to remain at ADOR.
The group also alleged that they have undergone "deliberate miscommunications and manipulation" from ADOR. They said that the agency they signed up with initially is not the same as what it is today, especially after the integration with HYBE.
"As a result, the exclusive contracts between NewJeans and ADOR will be terminated as of November 29 at 12 A.M. KST," the group declared. "HYBE and ADOR are now differentiating the two companies like wordplay, insisting that it cannot be a violation of contract because HYBE is at fault and not ADOR. However, as everyone knows, HYBE and ADOR are pretty much just one entity now. The ADOR that we worked with has already changed a lot, and the directors who were at the company before were all abruptly dismissed. Now, they are differentiating between HYBE and ADOR. And we really can't accept the argument that we must maintain our exclusive contracts with the ADOR changed as per what HYBE wants."
In response to the claims of NewJeans, ADOR has filed a lawsuit to enforce the validity of the exclusive contract. This case is going to be really intense, and both sides would be at loggerheads because it's going to change everything in the K-pop industry.
NewJeans has taken the bold step against a powerful entertainment group and let fans from all corners of the globe get into heated debates about the prevalence of such cases in the K-pop field.
Well, the world will watch anxiously as the case will turn into a high-stakes legal battle. The case outcome will be significant enough for this future of K-pop to have a significant influence on the rights of artists working in the industry.
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