San Francisco: Linda Yaccarino, the newly appointed Chief Executive Officer of Twitter, has officially commenced her duties at the social media giant, as confirmed in her recent tweet. "It happened - first day in the books!" she announced on the platform.

Elon Musk, the owner of Twitter, has turned to Linda Yaccarino, a former NBCUniversal advertising executive, to rebuild the company's rapport with brands after witnessing a decline in business following his acquisition and subsequent alteration of the platform's content policies.

Twitter has recently experienced the departure of two key executives responsible for overseeing the moderation of violent, hateful, pornographic, and other undesirable content that businesses are cautious to associate with.

According to The New York Times' report on Monday, Twitter's advertising revenue in the United States plummeted by 59%, amounting to $88 million in the five-week period starting from April 1, compared to the same period the previous year.

Elon Musk acquired Twitter for $44 billion in October of the previous year, with intentions of leading the company through a limited period of organizational restructuring he believed was necessary for its growth.

In December, Musk conducted a poll among his Twitter followers, seeking their opinion on whether he should step down as CEO, and 57.5% of the respondents voted in favor of his departure.