Apple has once again surprised everyone with its strong performance, especially in the United States. The company has shared some very exciting news about how well its iPhones are selling. In fact, Apple sold so many iPhones recently that even experts on Wall Street didn’t expect such high numbers.

The tech giant, based in Cupertino, California, earned $94.04 billion in the three months ending June 28. This is almost 10% more than the amount it earned during the same time last year. Many analysts had guessed that Apple would make around $89.54 billion, but the company beat that guess by a big margin. Apple’s earnings per share — which shows how much money each share of the company earned — was $1.57, while experts were only expecting $1.43.

One of the biggest reasons for this success is the iPhone. iPhone sales rose by 13.5%, reaching a total of $44.58 billion. That’s much higher than what experts thought — they had predicted only around $40.22 billion in sales. Clearly, more people than expected bought iPhones, both in the US and in other countries.

Apple CEO Tim Cook explained that one reason for this big jump in sales is that some customers were buying iPhones earlier than usual because they were worried about possible new tariffs. Tariffs are extra charges added to goods imported from other countries, and they can make products more expensive. So, people decided to buy their devices before those extra charges could take effect. As Cook put it, some of the sales were probably “pull-ahead purchases in the United States ahead of possible tariffs.”

Even though Apple is doing really well, it is also facing challenges. The company has had to deal with trade tensions between the US and other countries, especially China. In the past, many Apple products were made in China, but because of the trade war, Apple has started moving some of its production to other countries. For example, some iPhones are now being made in India, and other devices like Macs and Apple Watches are being made in Vietnam.

This smart move has helped Apple avoid some of the problems caused by trade issues. However, the company still had to warn its investors earlier that these US tariffs could cost it around $900 million during the third quarter. That’s a lot of money. To handle this possible loss, Apple also decided to reduce the amount of money it spends on buying back its own shares by $10 billion. Buying back shares is something companies often do to make their stock more valuable. But by cutting down on this plan, Apple saved some cash in case times got tougher.

Even with these challenges, Apple did really well in the US. Sales in the Americas region grew by 9.3%, showing that many people in the country continue to trust and buy Apple products. This strong performance proves that the company’s strategy is working.

Behind the scenes, Apple has been making quiet but important changes. It is working hard to make sure it doesn’t depend too much on any one country for making its products. This is important because global events, like trade wars or supply chain problems, can make it harder to deliver products to customers. By building factories or working with partners in countries like India and Vietnam, Apple is trying to spread out its risks and keep things running smoothly.

Apple’s stock also went up by about 2% in after-hours trading, which means people who invest in Apple were happy with the news. Investors look closely at these results because they help show how strong the company is.

What makes Apple’s success special is that it's happening even in a time when many other companies are struggling. Some businesses are finding it hard to grow because of rising costs, changing customer needs, or trouble getting materials. But Apple seems to be managing these problems better than most. One reason could be the brand’s strong connection with its customers. People really love Apple’s design, its smooth-working software, and the way all Apple devices connect so well with each other.

Apple’s careful planning has also played a big role. By keeping its supply chain flexible and being ready to adapt quickly, the company avoided big delays or shortages. Tim Cook, who once worked in Apple’s supply chain division before becoming CEO, seems to understand very well how to manage such challenges.

In short, Apple’s latest report shows that the company is not only selling more iPhones, but it’s also handling big global problems in a smart way. It continues to grow, even when times are tough for others. While some of its sales may have come early because of fear about tariffs, the overall picture is still very strong.

Looking ahead, Apple still has to be careful. The global market keeps changing, and problems like trade rules, political issues, and economic slowdowns can always create new difficulties. But for now, Apple seems to be in a good place. The company’s decisions to make more products in different countries, reduce spending where needed, and listen to customer needs have helped it stay strong.

In the coming months, many eyes will remain on Apple. Will it continue this growth? Can it keep moving around the tricky parts of international business? And will new products — like the next iPhone or maybe even a new tech surprise — help push the company even further?

For now, Apple has shown that with smart decisions, careful planning, and a strong connection with customers, a company can shine even in uncertain times.