Apple is gearing up for its biggest product launch of the year, set to take place on Tuesday, September 9, 2025. The event will unveil the highly anticipated iPhone 17 lineup, next-generation Apple Watch models, and AirPods Pro 3, along with a range of new accessories.

This fall release is crucial for Apple as it faces tough competition from Samsung, Google, Huawei, and Xiaomi. Here’s a roundup of what’s expected at the event, based on recent leaks and reports.

iPhone 17 Series

Apple’s next-gen iPhones will bring several design and performance upgrades across the standard, Air, and Pro models.

• iPhone 17
  • Larger 6.3-inch display with ProMotion technology
  • Powered by the A19 chip
  • Introduction of eSIM-only models, phasing out physical SIM cards
  • Apple C1 modem for improved connectivity
  • New sky blue color option

• iPhone 17 Air(ultra-thin variant)
  • Just 5.5mm thin
  • 6.6-inch ProMotion display
  • Single camera setup
  • Lighter design but slightly reduced battery life
  • Special iPhone 4 bumper-style case designed for this model

• iPhone 17 Pro & Pro Max
  • Redesigned runway-style camera bump
  • Upgraded 48MP telephoto lens (up from 12MP)
  • Variable aperture system for enhanced photography
  • Simultaneous front-and-back video capture
  • New wireless charging cutout design
  • A19 Pro chip for top-tier performance
  • Longer battery life
  • Aluminum frame with a fresh orange color option

Apple Watch Updates

• Apple Watch Ultra 3
  • Slightly larger display, matching the Series 11
  • S11 chip for better performance
  • 5G RedCap cellular support
  • Satellite connectivity for emergency use

• Apple Watch Series 11
  • Brighter, more vibrant screen
  • Expanded color and band options

• Apple Watch SE (2025)
  • Updated display
  • Faster internal chip

AirPods Pro 3

The next-gen AirPods Pro are expected to feature some of the most exciting upgrades yet:

• Built-in heart-rate monitor
• Live translation capabilities
• Compact charging case, similar in size to the AirPods 4 case

New iPhone Accessories

Apple is also set to unveil new accessories, including:

• A non-leather case to replace the poorly received FineWoven line
• A premium cross-body strap, reportedly a top priority for Apple’s design team

Why This Event Matters

The 2025 launch is expected to drive a major refresh cycle for Apple users, especially with the introduction of ultra-thin iPhones and health-focused AirPods. While this roundup covers the biggest leaks, more surprises could be revealed during the event.

Mark your calendars – September 9 will set the stage for Apple’s next wave of innovation.