The fashion house Dior has seen a major increase in sales of its Sauvage fragrance thanks to the casting of Johnny Depp as the lead in its Sauvage campaigns.
The decision to cast Depp as the face of the fragrance has been a very lucrative one for Dior. According to Sportskeeda, a bottle of Sauvage sells every 3 seconds, and at approximately $160 a bottle, $4.5 million is sold daily. This is a huge success for the company, and it is likely that the decision to cast Depp has played a major role in this success.
Depp’s involvement in the campaign has also been beneficial in terms of publicity. His star power has attracted a lot of attention to the fragrance, and his involvement has helped to create a buzz around the product. This has resulted in increased awareness of the product, which has likely helped to drive sales.
In addition, Depp’s personal style and charisma have been a perfect fit for the Sauvage campaign. His edgy, rock-and-roll look has been a great fit for the brand, and his presence has helped to make the product more appealing to a wider audience.
Overall, Dior’s decision to cast Johnny Depp as the lead in its Sauvage campaigns has been a very successful one. The star power of Depp has helped to attract attention to the product, and his personal style and charisma have been a great fit for the brand. As a result, the product has seen a major increase in sales, and it is likely that Depp’s involvement has played a major role in this success.